What does it mean to find creativity in unexpected places? For Logan Hendrickson, it started with a drum kit in Wyoming, moved through rapping and poetry, and eventually landed in the world of product marketing. Now the founder of Logan PMM, Logan helps businesses create high-converting product pages while holding onto the deeper truth that creativity is a mindset, not just an output.
In this episode, Logan shares his journey from small-town roots to building his own consultancy, the lessons he has learned about saying “yes” to new opportunities, and why creating for yourself first matters more than metrics. Along the way, we dive into the culture of creativity in overlooked places, the role of empathy in marketing, and how slowing down might be the most powerful creative tool you have.
Whether you are building a business, wrestling with AI’s impact on creativity, or simply looking for inspiration to create something for yourself, Logan’s story is a reminder that you are more creative than you think and the act of creating is always worth it.
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Connect with Logan
LinkedIn: https://www.linkedin.com/in/logan-hendrickson/
Website: https://loganpmm.com
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What happens when entrepreneurship meets creativity? For TJ Jones, it looks like solving problems that matter, building ideas that stick, and learning how to let go so others can thrive. From launching a startup in college to leading at Neighbor Serve today, TJ’s story reminds us that the creative process isn’t just about making something beautiful—it’s about pursuing problems with intention, surrounding yourself with the right people, and having the courage to start before everything feels perfect.
In this episode, TJ shares his journey from small-town Illinois to building a career rooted in creativity, entrepreneurship, and community. We talk about learning through iteration, the challenge of delegation, and why the most meaningful creations often begin with a simple pursuit: make the world better than you found it.
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Connect with TJ
LinkedIn: https://www.linkedin.com/in/tyler-jones-tj-568909137/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Some people create because they want to. Others create because they have to. For Daniel Herndon, it’s always been the latter. From a kid running his own “neighborhood newspaper” to founding a brand agency, launching a restaurant, and writing satirical essays, Daniel’s story is one of relentless experimentation and the refusal to stop building.
In this episode, Daniel shares the lessons learned from two decades in the creative trenches: why feedback matters, why shipping before it’s perfect is often the best move, and how to build brands without all the agency bloat. He also unpacks the tension between creativity and sustainability, the value of making something even if it doesn’t last forever, and why the future of creative work depends on honesty in an AI-driven world.
This conversation is equal parts insight, humor, and inspiration, and a reminder that creating is never wasted. Even when it costs you something.
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Connect with Daniel
LinkedIn: https://www.linkedin.com/in/danielherndon/
Instagram: https://www.instagram.com/danielherndon/
HRNDN Website: https://hrndn.com
The Lorem Ipsum: https://danielkherndon.com
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Some people grow up knowing they’re creatives. Others stumble into it by accident. For filmmaker Harrison Pogue, it was the latter. From sports fields to a chance photography contest, Harrison’s path led him into the world of filmmaking. It's a path that’s earned him four regional Emmy Awards and a career focused on telling human stories with depth and honesty.
In this episode, Harrison shares how vulnerability, mentorship, and curiosity have shaped his journey. We dive into what it looks like to admit when you don’t know, the importance of finding the right mentors, and how storytelling can transform even the most unexpected industries (yes, even sawmills).
This conversation is a reminder that creativity often begins by simply saying yes and then learning as you go.
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Connect with Harrison
LinkedIn: https://www.linkedin.com/in/harrison-pogue-02b8618a/
Instagram: https://www.instagram.com/harrisongpogue/
Website: https://www.harrisonpogue.com
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Some people think creativity only belongs to artists. Jasen Coldiron isn’t one of them. As VP of Sales and Operations at P-M & Associates and cofounder of INOV8R, Jasen has built a career proving that creativity is just problem-solving with purpose.
In this week's episode, we talk about why trust is the real currency for getting things done, how to build teams that learn fast instead of fear mistakes, and why asking “What does done look like?” might be the most creative move you can make.
From agile workflows to real-world leadership lessons, Jasen shares how engineering, sales, and operations all thrive when creativity is in the driver’s seat.
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Connect with Jasen
LinkedIn: https://www.linkedin.com/in/jasen-coldiron/
Instagram: https://www.instagram.com/colddemo/
Connect with INOV8R
Website: https://www.teaminov8r.com
LinkedIn: https://www.linkedin.com/company/inov8r/
Instagram: https://www.instagram.com/teaminov8r/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
What happens when you trade the stability of a full-time job for the uncertainty of building something on your own? For Michael Smith, it meant creating Dadsigner — a subscription-based design business helping companies grow without the overhead of a full-time creative team.
In this Season 02 kickoff, Michael talks about his journey from discovering design to running a solo creative business, how he’s built Dadsigner to serve clients while protecting his family time, and why taking the leap into entrepreneurship was worth the risk. Whether you’re a freelancer, a founder, or just curious about what it takes to build a creative business from scratch, this episode will challenge and inspire you to take the next step in your own journey.
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Connect with Michael
LinkedIn: https://www.linkedin.com/in/mesmithdesign/
Instagram: https://www.instagram.com/dadsigner/
Dadsigner Website: https://www.dadsigner.com
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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What do you do when you feel like you don’t belong in the room but you’re in the room anyway?
Chloie Fisher is a graphic designer at the Indianapolis Motor Speedway who’s learning firsthand what it means to lead with belief, even when confidence takes a minute to catch up. In this episode of Creative Belief, Chloie shares her journey as a self-taught creative, how she stepped into the world of motorsports, and what she’s learned about identity, voice, and navigating feedback along the way.
We talk about the moments that shape us, the risks that teach us, and the challenge of staying rooted in who you are, even when you’re still figuring it out.
Connect with Chloie
LinkedIn: https://www.linkedin.com/in/chloie-fisher/
Instagram: https://www.instagram.com/chloiefisher/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
Whether it’s the roar of engines or the quiet click of a shutter, Barry Cantrell knows how to capture a story in motion.
In this episode, we sit down with Barry—photographer, designer, and part of the creative force behind Stillhouse—to explore what it takes to capture the heart-pounding world of motorsports.
From growing up on a farm in Tennessee to shooting some of the most iconic races in America, Barry shares his unlikely journey into photography, how a borrowed press pass turned into a career, and why embracing mistakes is the real key to creativity.
We talk about the balance between studio control and trackside chaos, how to keep your mental health intact in a demanding creative field, and why even the smallest details tell the biggest stories.
Whether you’re a racing fanatic, a photographer, or just someone trying to find your place as a creative, Barry’s story is a reminder that it’s never too late to start—and you don’t need a demon on your shoulder to make something great.
Connect with Barry
LinkedIn: https://www.linkedin.com/in/lookatbarry/
Instagram: https://www.instagram.com/_barrycantrell/
Connect with Stillhouse
Website: https://stillhouse.co
Instagram: https://www.instagram.com/stillhouse_co/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
What does it look like to build a creative studio in the world of motorsports—and have fun doing it?
In this episode, we sit down with Brian Simpson, founder of Stillhouse and longtime creative leader in the INDYCAR paddock. Brian shares his winding journey from restaurant kitchens to running new media at INDYCAR, launching viral projects like Bus Bros, and eventually leading a creative team that’s redefining how motorsport brands connect with fans.
We explore the power of taking risks, the importance of measuring your creativity, and why trusting your team (and remembering to have fun) is the secret to longevity in any creative field.
Whether you’re a motorsport diehard or just love a good story about carving your own path, this episode is packed with insights on what it takes to build a brand—and a business—at 200 miles an hour.
Connect with Brian
LinkedIn: https://www.linkedin.com/in/brianrsimpson/
Instagram: https://www.instagram.com/simpson244/
Connect with Stillhouse
Website: https://stillhouse.co
Instagram: https://www.instagram.com/stillhouse_co/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark.
In this episode of Creative Belief, we sit down with Michael—Senior Director of Marketing at the Indianapolis Motor Speedway and former “Dog Guy” at Butler University—for a masterclass in creative leadership, brand building, and the power of trusting your gut. From raising his hand to run a live mascot program, to reimagining the fan experience at the Indy 500, Michael shares how great ideas take shape when you combine belief, hard work, and a willingness to say yes.
We talk about brand strategy, fan storytelling, and how creativity is ultimately about connection—plus, Michael gives us a behind-the-scenes look at how he’s helping push the future of IndyCar with projects like trading cards and fan-first storytelling.
If you’ve ever doubted your creative voice—or wondered if you really belong at the table—this episode is for you.
Connect with Michael
LinkedIn: https://www.linkedin.com/in/mskaltenmark/
Instagram: https://www.instagram.com/mskaltenmark/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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What happens when a fine artist becomes the creative force behind one of the most iconic racetracks in the world? In this episode of Creative Belief, we sit down with Grace Keller, Senior Graphic Designer at the Indianapolis Motor Speedway and IndyCar Racing Series.
Grace shares how her DIY upbringing and love for portraiture evolved into a career shaping the visual identity of an entire sport. From creating fan-favorite race posters to navigating the pressures of legacy and innovation, Grace unpacks what it means to design for both lifelong fans and a new generation of racing enthusiasts.
We talk creative process, breaking design rules, hiring the right people, and how to know when your messy artboard is exactly what it should be.
Connect With Grace
LinkedIn: https://www.linkedin.com/in/grace-keller/
Instagram: https://www.instagram.com/grace._keller/
X: https://x.com/gracekeller_psd
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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📹 Watch Creative Belief on YouTube: https://bit.ly/4it8TO2
What happens when you mix raw creativity, relentless hustle, and a love for going fast? You get Chase Holden.
In this episode, we sit down with the Co-Host of the Speed Street Podcast With Conor Daly and host of the RACEBETS Podcast Presented By GridRival to talk about his wild journey—from selling insurance and sleeping in his car at races to building one of the most unique voices in motorsports content. Chase shares how growing up with limited resources shaped his scrappy creative spirit, why trusting your intuition matters, and how content creation is evolving in the world of racing and beyond.
If you’ve ever felt like a square peg in a round hole, this one’s for you.
Connect With Chase
Instagram: https://www.instagram.com/garageguychase/
X: https://x.com/GarageGuyChase
Speed Street Podcast: https://podcasts.apple.com/us/podcast/speed-street/id1591470451
RACEBETS Podcast: https://podcasts.apple.com/us/podcast/racebets-nascar-and-indycar-betting-fantasy-and-dfs-picks/id1793013790
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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The world of motorsports is fueled by speed, precision, and relentless creativity. In this episode of Creative Belief, we kick off our special motorsports series with Harris Lue, designer, illustrator, and co-owner of Lue Creative—a studio shaping the visual identity of some of the biggest names in racing.
Harris shares his journey from sketching race cars in class to designing for NASCAR, Stewart-Haas Racing, and now leading his own creative agency. We dive into the high-stakes world of motorsports branding, the art of balancing sponsor demands with artistic vision, and how his passion for racing fuels every design he creates.
From iconic throwback merch to the evolving role of design in motorsports, this conversation is packed with inspiration, insight, and a deep love for the craft. If you’re a racing fan, a designer, or just someone who loves hearing about creativity in unexpected places, this episode is for you.
Connect With Harris
Instagram: https://www.instagram.com/luecreative/
LinkedIn: https://www.linkedin.com/in/luecreative/
Connect With LUE Creative
Instagram: https://www.instagram.com/luecreates/
Website: http://www.luecreative.com
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Live production is more than just lights and visuals—it’s about crafting experiences that leave a lasting impact. In this episode of Creative Belief, we sit down with Michael Chamot, Live Events & Rental Manager at Kramer Productions and freelance lighting designer, to talk about the art of designing immersive environments and the creative process behind live events.
Michael shares his journey from growing up around production to leading large-scale designs for concerts, churches, and events. We explore the tension between artistic vision and client collaboration, the importance of trust in creative partnerships, and how to stay open to feedback without losing creative passion.
We also dive into the future of live production, from groundbreaking stage designs to new technology shaping the industry. Whether you’re in the world of live events or simply love seeing creativity come to life, this episode is packed with insight and inspiration.
Connect With Michael
Instagram: https://www.instagram.com/michaelchamot/
LinkedIn: https://www.linkedin.com/in/michael-chamot-86b976163/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Creativity isn’t just about making things—it’s about solving problems. In this episode of Creative Belief, we sit down with Josh Gaal, agency producer at Young & Laramore, to talk about the power of asking better questions, building trust in the creative process, and why everything is made up.
Josh shares how growing up immersed in skateboarding, music, and design shaped his creative perspective, the importance of collaboration in today’s creative landscape, and why creatives should embrace transdisciplinary thinking. We also dive into why knowing what something isn’t is just as important as knowing what it is, and how that mindset leads to better, more effective creative work.
If you’re a creative looking to sharpen your problem-solving skills and push your thinking forward, this episode is packed with wisdom, humor, and fresh perspectives.
Connect With Josh
Instagram: https://www.instagram.com/joshuagaal/
LinkedIn: https://www.linkedin.com/in/joshuagaal/
Josh's Headshot 📷: @abbeylmoore
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Creativity isn’t just for the studio—it’s in our homes, our daily routines, and even our parenting. In this episode of Creative Belief, we sit down with Breana Elliott, founder of Elliott Design Co., an interior design firm that helps homeowners blend beauty with function.
Breana shares her journey from photography and marketing to launching her own business, the lessons she’s learned about creativity along the way, and the importance of designing intentional spaces that reflect who we are. We also talk about the role of creativity in everyday life—whether it’s through cooking, parenting, or finding small ways to create moments of inspiration.
If you’ve ever felt stuck in the mundane or wondered how to infuse more creativity into your world, this conversation is for you. Tune in and be inspired to see creativity in new ways.
Connect With Breana
Instagram: https://www.instagram.com/belliottxo/
LinkedIn: https://www.linkedin.com/in/breanaelliott/
Connect With Elliott Design Co.
Instagram: https://www.instagram.com/elliottdesign_co/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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What does it take to bring creativity to life inside one of the most innovative companies in the world? In this episode of Creative Belief, we sit down with Ethan Karr, a senior specialist in employee communications and engagement at The Walt Disney Company, to explore the intersection of creativity, storytelling, and culture-building within a global brand.
Ethan shares his journey from small-town Illinois to Disney, the power of writing as a personal creative outlet, and why slowing down is the secret to doing great creative work. We also dive into the evolving landscape of creativity—from immersive experiences to the role of AI—and the importance of unlocking creative potential in every industry.
If you’ve ever doubted your creative ability or wondered how to blend passion with profession, this episode is for you. Tune in and be inspired to rethink what creativity looks like in your own life.
Connect With Ethan
Instagram: https://www.instagram.com/ethancarkarr/
LinkedIn: https://www.linkedin.com/in/ethankarr/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Creativity isn’t just about making things look good—it’s about solving real problems, thinking strategically, and building brands that stand the test of time. In this episode, we sit down with Gabe Lindman, founder of Illume, a strategic branding consultancy helping startups and growth-stage companies craft compelling narratives and carve out their space in the market.
Gabe shares his journey from business school to brand strategy, the intersection of creativity and structure, and why the best creative work happens within boundaries. We also dive into the power of slow productivity, why true differentiation is more than just visuals, and how founders can reframe their brand stories to connect on a deeper level.
If you’re a creative, an entrepreneur, or someone shaping the future of a brand, this episode is for you.
Connect With Gabe
Gabe's LinkedIn: https://www.linkedin.com/in/gabriellindman/
Illume LinkedIn: https://www.linkedin.com/company/illumedesignco/posts/?feedView=all
Website: https://www.illumedesign.co
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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Creativity is more than just an art form—it’s a way of building meaningful connections and lasting impact. In this episode, Raegan Waite, owner, founder and lead photographer of Clay House Photography, shares her journey from high school yearbook photographer to running a thriving wedding photography business. We dive into the challenges of turning creativity into a career, the power of personal storytelling in photography, and the importance of building a business that prioritizes connection over trends. Raegan also opens up about the role of community, creative growth, and resisting the pressure to monetize every passion.
If you’re a creative entrepreneur—or dreaming of turning your passion into a business—this episode is packed with insights on navigating creativity, business growth, and staying inspired along the way.
Connect With Clay House
Instagram: https://www.instagram.com/clayhousephoto/
Website: https://clayhousephoto.com
Connect with Raegan:
Instagram: https://www.instagram.com/raeganwaite/
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🎧 Subscribe to Creative Belief on Apple Podcasts: http://bit.ly/3DgSHAN
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In a world full of noise, how do brands truly stand out? Zach Witzig, enterprise account manager at GR0 and a passionate marketer, joins us to talk about the power of authentic storytelling, the future of AI in marketing, and how brands can create real connections with their audiences.Zach shares his journey from growing up in China to working with brands across multiple industries, helping them craft messaging that resonates. He dives into his creative process, the importance of personalization in marketing, and why stealing from the best can actually fuel better creativity.Plus, we talk about the role of silence and solitude in the creative process, why great ideas often come when you least expect them, and—of course—his love for pickleball.Tune in for a conversation full of insights, humor, and practical advice for anyone looking to sharpen their creative edge.🎧 Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/creative-belief/id1794780254🎧 Subscribe on Spotify: https://open.spotify.com/show/0IYF4T3iURMmZUtNzILg7l?si=7801c94462e54d17📹 Watch on YouTube: https://www.youtube.com/@CRTRStudio