Episode 010 | Fast Cars, Branding and the Power of Design

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Creative Belief

CRTR Studio

23 episodes

1 day ago

We were made to create. All of us. Whether you'd call yourself a "creative" or not, we believe that creative lives somewhere inside of all of us. Creative Belief is curated collection of conversations with creatives who believe creativity can change the world. Each episode we'll talk to a new creative and get to there their origin story, learn about their creative process, and dream with them about where they see the world of creativity going. The goal? Inspire all of us to start, restart or keep creating beautiful things that make the world a better place.

Design

Arts

RSS

All content for Creative Belief is the property of CRTR Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Design

Arts

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Episode 010 | Fast Cars, Branding and the Power of Design | Harris Lue

Creative Belief

53 minutes 26 seconds

6 months ago

Episode 010 | Fast Cars, Branding and the Power of Design | Harris Lue

The world of motorsports is fueled by speed, precision, and relentless creativity. In this episode of Creative Belief, we kick off our special motorsports series with Harris Lue, designer, illustrator, and co-owner of Lue Creative—a studio shaping the visual identity of some of the biggest names in racing.

Harris shares his journey from sketching race cars in class to designing for NASCAR, Stewart-Haas Racing, and now leading his own creative agency. We dive into the high-stakes world of motorsports branding, the art of balancing sponsor demands with artistic vision, and how his passion for racing fuels every design he creates.

From iconic throwback merch to the evolving role of design in motorsports, this conversation is packed with inspiration, insight, and a deep love for the craft. If you’re a racing fan, a designer, or just someone who loves hearing about creativity in unexpected places, this episode is for you.

Connect With Harris

Instagram: https://www.instagram.com/luecreative/

LinkedIn: https://www.linkedin.com/in/luecreative/

Connect With LUE Creative

Instagram: https://www.instagram.com/luecreates/

Website: http://www.luecreative.com

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