Episode 022 | Embracing Creativity As A Mindset and Not An Output

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Creative Belief

CRTR Studio

23 episodes

1 week ago

We were made to create. All of us. Whether you'd call yourself a "creative" or not, we believe that creative lives somewhere inside of all of us. Creative Belief is curated collection of conversations with creatives who believe creativity can change the world. Each episode we'll talk to a new creative and get to there their origin story, learn about their creative process, and dream with them about where they see the world of creativity going. The goal? Inspire all of us to start, restart or keep creating beautiful things that make the world a better place.

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Episode 022 | Embracing Creativity As A Mindset and Not An Output | Logan Hendrickson

Creative Belief

44 minutes 32 seconds

1 month ago

Episode 022 | Embracing Creativity As A Mindset and Not An Output | Logan Hendrickson

What does it mean to find creativity in unexpected places? For Logan Hendrickson, it started with a drum kit in Wyoming, moved through rapping and poetry, and eventually landed in the world of product marketing. Now the founder of Logan PMM, Logan helps businesses create high-converting product pages while holding onto the deeper truth that creativity is a mindset, not just an output.

In this episode, Logan shares his journey from small-town roots to building his own consultancy, the lessons he has learned about saying “yes” to new opportunities, and why creating for yourself first matters more than metrics. Along the way, we dive into the culture of creativity in overlooked places, the role of empathy in marketing, and how slowing down might be the most powerful creative tool you have.

Whether you are building a business, wrestling with AI’s impact on creativity, or simply looking for inspiration to create something for yourself, Logan’s story is a reminder that you are more creative than you think and the act of creating is always worth it.

Connect with Logan

LinkedIn: https://www.linkedin.com/in/logan-hendrickson/

Website: https://loganpmm.com

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