
Some people create because they want to. Others create because they have to. For Daniel Herndon, it’s always been the latter. From a kid running his own “neighborhood newspaper” to founding a brand agency, launching a restaurant, and writing satirical essays, Daniel’s story is one of relentless experimentation and the refusal to stop building.
In this episode, Daniel shares the lessons learned from two decades in the creative trenches: why feedback matters, why shipping before it’s perfect is often the best move, and how to build brands without all the agency bloat. He also unpacks the tension between creativity and sustainability, the value of making something even if it doesn’t last forever, and why the future of creative work depends on honesty in an AI-driven world.
This conversation is equal parts insight, humor, and inspiration, and a reminder that creating is never wasted. Even when it costs you something.
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Connect with Daniel
LinkedIn: https://www.linkedin.com/in/danielherndon/
Instagram: https://www.instagram.com/danielherndon/
HRNDN Website: https://hrndn.com
The Lorem Ipsum: https://danielkherndon.com
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