Episode 013 | Saying Yes, Building Brands, and the Magic of IMS

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Creative Belief

CRTR Studio

23 episodes

1 week ago

We were made to create. All of us. Whether you'd call yourself a "creative" or not, we believe that creative lives somewhere inside of all of us. Creative Belief is curated collection of conversations with creatives who believe creativity can change the world. Each episode we'll talk to a new creative and get to there their origin story, learn about their creative process, and dream with them about where they see the world of creativity going. The goal? Inspire all of us to start, restart or keep creating beautiful things that make the world a better place.

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All content for Creative Belief is the property of CRTR Studio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Design

Arts

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Episode 013 | Saying Yes, Building Brands, and the Magic of IMS | Michael Kaltenmark

Creative Belief

52 minutes 38 seconds

5 months ago

Episode 013 | Saying Yes, Building Brands, and the Magic of IMS | Michael Kaltenmark

What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark.

In this episode of Creative Belief, we sit down with Michael—Senior Director of Marketing at the Indianapolis Motor Speedway and former “Dog Guy” at Butler University—for a masterclass in creative leadership, brand building, and the power of trusting your gut. From raising his hand to run a live mascot program, to reimagining the fan experience at the Indy 500, Michael shares how great ideas take shape when you combine belief, hard work, and a willingness to say yes.

We talk about brand strategy, fan storytelling, and how creativity is ultimately about connection—plus, Michael gives us a behind-the-scenes look at how he’s helping push the future of IndyCar with projects like trading cards and fan-first storytelling.

If you’ve ever doubted your creative voice—or wondered if you really belong at the table—this episode is for you.

Connect with Michael

LinkedIn: https://www.linkedin.com/in/mskaltenmark/

Instagram: https://www.instagram.com/mskaltenmark/

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