“Servitization succeeds when the product becomes a subset of service.”
That is Umayal Palaniappan’s bold take on what it truly means for manufacturers to embrace a service-led business model.
Drawing on two decades of shaping services strategy in a global engineering company, Umayal joins Copperberg Conversations to unpack what it takes to move from product to outcome, and why AI should be seen as a helpful enabler rather than the headline. This episode explores the human, operational, and commercial shifts driving servitization, providing leaders with practical insights to scale with confidence.
Inside the Episode:
Origins and Curiosity: How early influences and a systems-first mindset carried Umayal across continents and functions.
AI as a Supporting Tool: Why AI is not a magic wand, where it supports smarter service models, and why adoption often falters without operating model change.
Scaling Servitization: Clear routes to value, early KPI signals that pilots are ready to scale, and the role of modular offerings in balancing personalization with efficiency.
Cross-Functional Collaboration: The lived-experience empathy needed to bring engineering, service, and business teams together.
Leading Change: What a penguin colony on a melting iceberg can teach us about urgency, alignment, and the humility to pilot, fail fast, and iterate.
Servitization is not won on strategy alone. As Umayal points out, it is clarity, collaboration, and trust that carry transformation across an organization. For leaders, the challenge is less about technology and more about bringing people along the journey.
—
Time Stamps:
00:00 Introduction
02:12 Early Influences and Curiosity in Engineering
04:47 The Rise of Generative AI in Manufacturing
09:39 Understanding Servitization and AI's Role
12:56 Scaling Servitization Initiatives
15:38 Challenges in Cross-Functional Collaboration
17:48 Leading Change and Building Trust
20:35 Aligning Organizational Goals with Customer Value
27:17 Key Performance Indicators for Success
29:52 The Future of Servitization
33:06 Outro
—
Stay Connected:
- Connect with Umayal Palaniappan on LinkedIn - https://www.linkedin.com/in/umayalpalaniappan/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
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Help Us Grow:
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- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
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Music sourced from Pixabay - https://bit.ly/3XZ2KSE
At e-connect – Power of 50 in February 2025, Copperberg gathered 50 digital commerce leaders in Cologne for a focused day of insight and exchange around the theme: “Transforming E-Commerce for Continuous Growth.”
From real-world challenges to future-facing strategies, this recap captures the moments that mattered.
Inside the Episode:
Delegate Spotlights: Hear firsthand from attendees representing Kalmar, Sandvik, and Ammann Asphalt GmbH. From digital nudges to adoption roadblocks, their reflections show how e-commerce leaders are navigating change in different contexts.
Keynote Soundbites: Discover what stood out from the main stage. From Roehm’s practical take on behavioral nudges to commercetools’ call for generational relevance, and Schneider Electric’s reality check on buyer expectations, these talks reframed what’s possible in modern B2B commerce.
Roundtable Debriefs: With five interactive sessions running throughout the day, our moderators from Coveo, Sana Commerce, PROS, and Valtech reveal the patterns and takeaways they saw emerge, from the role of AI in personalization to unlocking pricing potential.
Themes to Take Forward: From AI’s growing influence on the buyer journey to the importance of starting small and building confidence, the day’s conversations centered on one common theme: practical progress over perfection. As Kathy Miller of TVH reminded us, “Don’t boil the ocean.”
If you missed the event or want to revisit the standout moments, this episode brings the conversation to you, one voice at a time.
—
Time Stamps:
00:00 Introduction
01:03 Insights from Delegates
03:00 Keynote Takeaways
12:01 Roundtable Discussions
14:54 Conclusion and Key Takeaways
—
Stay Connected:
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
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Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
Are inefficiencies quietly draining your service margins? In this episode of Copperberg Conversations on Manufacturing Matters, Kris Oldland, Editor-in-Chief at Copperberg, speaks with Luke Huckerby, Director of Strategic Business Development at Syncron, to discuss how OEMs can close profit gaps, strengthen customer relationships, and move confidently toward more advanced service models.
What You’ll Learn in This Episode:
Advanced Services: Opportunities & ThreatsHow service contracts help secure long-term loyalty, drive recurring revenue, and why OEMs that don’t evolve risk losing ground to third-party providers and shifting customer expectations.
Why Synergising Service Lifecycle Management Is EssentialLearn how linking operations across departments builds stronger service performance—and why service contracts are the natural point of alignment.
What Are the Threats Lurking in Your Service P&L?From poor contract pricing to invisible revenue leaks, Kris and Luke reveal the traps hiding inside many OEM service organizations, and how to root them out.
The Impact of Syncron’s New Contract Pricing SolutionFrom predictive costing to scalable pricing models, see how this solution helps OEMs simplify complexity and make smarter decisions faster.
Does Critical Tech Offer a Competitive Edge—or Just Keep You in the Game?Why adopting advanced technology may give OEMs a head start today, but could soon become a basic requirement to stay relevant in an increasingly servitized market.
For OEMs serious about driving service transformation, this conversation is a powerful starting point.
—
Time Stamps:
00:00 Introduction to the Discussion
05:06 Identifying Revenue Leakage in Service Contracts
07:00 The Shift from Cost Center to Profit Center
11:29 The Importance of Service Contracts
13:01 Data Flow Challenges in Service Organizations
19:59 Understanding Servitization and Its Steps
26:59 Understanding Customer-Based Pricing
34:49 Navigating Third-Party Threats
43:18 The Importance of Technology Adoption
52:28 OUTRO
—
Stay Connected:
- Join the Copperberg Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow us on social media:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In December 2024, 50 service and aftermarket leaders gathered in snowy Stockholm for the first-ever Sustainability in Service Summit. This episode brings you key moments from that day—from the pre-event workshop to the closing panel—through the voices of attendees, speakers, and partners. With a mix of keynote reflections, roundtable takeaways, and delegate insights, this episode captures how the industry is turning sustainability from aspiration into action.
Experience the pulse of the event:
- Workshop Kickoff: Step inside the exclusive pre-event workshop hosted by Syncron, where the theme Profit with Purpose challenged attendees to rethink the role of sustainability in driving margin and mission.
- Delegates in Focus: Service professionals at the event share what resonated most and what’s next on their sustainability roadmaps.
- Keynote Takeaways: Our speakers delivered keynote presentations on aligning sustainability with growth. From Kalmar’s service models to Tomra’s approach to empowering field teams, these sessions brought fresh thinking on how to merge profitability and purpose across the service lifecycle.
- Roundtable Insights: Get a front-row seat to the core discussions that shaped the day. During five rounds of peer-to-peer discussions, delegates and partners tackled real challenges—like internal buy-in, KPI alignment, and cross-functional silos—and surfaced practical strategies to build momentum toward more sustainable service practices.
- Panel Reflections: Listen in as our expert panelists brought the day’s insights full circle. With themes of collaboration, transparency, and action at the forefront, the panel delivered a powerful closing message: sustainability is no longer a side initiative, it’s becoming the foundation of service strategy moving forward.
This episode delivers the kind of practical insight and strategic perspective that service leaders need to navigate complexity and drive results through sustainability.
—
Time Stamps:
00:00 INTRO
01:08 Pre-Event Workshop
01:50 Setting the Tone with Lisa Hellqvist
02:51 Delegates in Focus
07:13 Keynote Takeaways
11:42 Roundtable Insights
19:38 Panel Reflections
22:33 Closing Thoughts
23:44 OUTRO
—
Stay Connected:
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In this episode of Copperberg Conversations on Manufacturing Matters, Anastasia Buyzhina-Ecker, Spare Parts Manager EMEA at Positec Germany, pulls back the curtain to share her journey of building Positec’s spare parts management in EMEA.
From managing complex relationships across global headquarters and regional subsidiaries to overcoming communication barriers, Anastasia demonstrates why a successful spare parts leader needs both soft skills and strategic insight to deliver consistent, meaningful results.
Join us as we discuss:
- Building Spare Parts Management from Scratch: Anastasia’s experience and insights from creating and refining Positec’s spare parts processes across EMEA, from inventory management to training dealers.
- Communicating with Global Stakeholders: Overcoming language barriers, bridging gaps between stakeholders, and mastering the delicate art of balancing global and regional interests within an international service supply chain.
- Expanding from DIY to Professional Markets: How Positec strategically transitioned into the professional B2B market, tackling heightened service expectations and inventory complexities along the way.
- Empowering Dealers through Transparency: Why dealer relationships are central to Positec’s growth strategy, the pivotal role of their dealer portal, and practical insights into keeping dealer networks aligned, satisfied, and effective.
- Future Opportunities: The importance of digital transformation, including AI-driven predictive services and dealer portals that streamline orders and repairs, offering an exciting preview into industry trends and practical tips for adopting new technologies to stay ahead competitively.
Throughout the episode, Anastasia emphasizes how critical effective communication and trust-building are for spare parts professionals navigating international roles, providing practical takeaways for those looking to enhance their own roles.
—
Time Stamps:
00:00 INTRODUCTION
01:23 Anastasia's Career Path and Role at Positec
04:02 Understanding Positek's Operations and Market
05:49 Challenges of Managing Across Diverse Regions
11:48 Building Trust and Communication with Subsidiaries
14:59 Conflict Management and Team Dynamics
17:27 Team Structure and Responsibilities
19:14 The Role of a Manager in Supply Chain
23:08 Current Priorities and Market Focus
25:19 Challenges in the Professional Market
28:08 Milestones in Training and Development
31:35 Keeping Dealers Happy and Managing Expectations
33:26 Growth Areas in the Industry
35:47 Future Impact and Innovations
37:47 Proudest Achievements and Advice for New Managers
41:41 OUTRO
—
Stay Connected:
- Connect with Anastasia Buyzhina-Ecker on LinkedIn - https://www.linkedin.com/in/anastasia-buyzhina/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In this episode of Copperberg Conversations on Manufacturing Matters, we explore what’s next for field service. Lisa Hellqvist, Copperberg’s Managing Director, sits down with Martin Knook, CEO of Gomocha, to explore how companies can adapt their field service operations to meet the demands of 2025 and beyond.
From sustainability to predictive maintenance, Martin and Lisa unpack the critical trends and challenges shaping the sector, offering actionable insights for industry leaders looking to stay ahead.
What You’ll Learn in This Episode:
- Sustainability in Field Service
How businesses are adopting sustainable practices and how this shift is being driven by customer demand and regulatory compliance.
- The Evolution of Predictive Maintenance Why maturing predictive maintenance strategies is a cornerstone for operational efficiency and how data plays a critical role.
- Outcome-Based Services The growing trend of purchasing services over products and the generational shift driving this change.
- Addressing Talent ShortagesStrategies to bridge the skills gap, retain top talent, and reimagine the role of the field service technician.
Field service leaders and forward-thinkers alike will find this episode full of actionable insights to adapt and thrive in a shifting landscape.
—
Time Stamps:
00:00 INTRO
02:10 Background of Martin Knook
12:03 Key Differentiators in Field Service Management
22:05 Sustainability in Field Service Operations
32:21 Navigating Complex Regulations in Field Service
39:44 Predictive Maintenance: Challenges and Opportunities
47:52 The Shift to Outcome-Based Service Models
54:36 Harnessing IoT Data for Intelligent Decision Making
57:50 Bridging the Generational Gap in Service Expectations
01:00:24 The Role of Assistive Technologies in Service
01:04:46 Addressing the Talent Shortage in Field Service
01:08:01 Reimagining Field Service Operations for the Future
01:18:09 OUTRO
—
Stay Connected:
- Connect with Martin Knook - https://www.linkedin.com/in/martinknook/
- Connect with Lisa Hellqvist - https://www.linkedin.com/in/lisahellqvist/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In this special year-end episode, we reflect on the trends, challenges, and innovations that defined aftermarket services in 2024 and look ahead to 2025, exploring growth drivers and potential disruptors in the industry.
Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, shares her expert perspective, drawing from years of tracking the aftermarket sector’s evolution and countless conversations with industry leaders.
What You’ll Learn in This Episode:
- 2024 Trends and Challenges in Aftermarket Services
Discover the key themes that emerged this year, including the critical role of resilience in overcoming disruptions and adaptability in managing rapid change. Lisa shares a compelling example of how a mid-sized manufacturer turned supply chain delays into an opportunity by adopting 3D printing and reimagining their service strategy.
- Workforce Challenges: Balancing Upskilling and Digital Transformation
How companies are addressing the talent gap while navigating digital transformation. From blended workforce strategies to creative approaches like VR-driven gamification and "returnships," Lisa shares surprising strategies that are helping companies upskill their teams and build a digitally competent workforce.
- Evolving B2B Customers: The Rise of the Informed Buyer
An exploration of how B2B customers are becoming more demanding, informed, and focused on long-term value and sustainability. Lisa paints a vivid picture of today’s customer expectations and assesses how well the industry has adapted, identifying where companies excel and where there’s room for improvement.
- 2025 Outlook: Growth Drivers, AI Assistance, and Circular Economy
A look ahead at the biggest growth opportunities for aftermarket services in 2025, including predictive maintenance, circular economy models, and AI-powered service assistants. Lisa shares a bold prediction for how AI will transform service delivery while emphasizing the importance of aligning value-driven strategies with customer needs.
Throughout the episode, Lisa provides actionable insights, real-world examples, and thoughtful analysis, offering listeners a roadmap for tackling challenges and seizing opportunities in 2025.
—
Time Stamps:
00:00 INTRO
00:30 Reflecting on 2024: Trends in Aftermarket Services
08:09 Upskilling the Workforce: Balancing Digital Transformation
17:17 Evolving B2B Customer Expectations: The Informed Buyer
24:26 Growth Opportunities: Predictive Maintenance and Circular Economy
31:21 Bold Predictions for 2025: AI-Powered Assistance in Service
36:03 Staying Informed: Resources for Industry Professionals
42:39 OUTRO
—
Related Resources:
On Aftermarket and Service:
The Continuing Rise of Servitization in 2025: Embracing Outcome-Based Models
Upskilling the Field Service Workforce: Preparing for a Less Hands-On Future
How to Amplify Customer Centricity for Enhanced Service Lifetime Value?
On Value:
Decoding the Concept of Value in the Aftermarket and Service Industry
Customer Obsession: Negotiating the Ideal Customer Relationship
Field Service Virtual Academy 2024: Prepare to Predict
Recommended websites:
- Copperberg: https://www.copperberg.com/
- Field Service News: https://fieldservicenews.com/
People to follow:
- Lisa Hellqvist: https://www.linkedin.com/in/lisahellqvist/
- Kris Oldland: https://www.linkedin.com/in/kris-oldland/
—
Stay Connected:
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In-person industry events are more than just networking opportunities; they’re powerful engines for business growth, especially in hard-to-reach sectors like manufacturing. In this episode of Copperberg Conversations on Manufacturing Matters, Åsa Karphammar, Commercial Director at Copperberg, and Amjy Hussain, Senior Business Development Manager for Europe and North America at Copperberg, share their expertise on how to maximize the value of these events.
Join us as we discuss:
- Success Stories: Real-world examples of how companies have leveraged in-person events to secure deals, forge lasting relationships, and inspire new product innovations.
- Navigating Industry Peculiarities: Why manufacturing and service leaders find unique value in face-to-face interactions and how events overcome challenges that traditional outreach methods can’t address.
- Data and Technology in Event Success: The growing importance of data-driven insights and event tech in tracking ROI, nurturing relationships, and creating post-event impact.
- Maximizing Value from Event Participation: Practical advice for companies on how to make the most of their presence at events, from engaging senior leaders to repurposing knowledge gained for strategic wins.
- Evolving Sponsor Expectations: How sponsors are moving beyond traditional visibility to prioritize engagement, customization, and quality connections with the right audience.
This episode offers actionable advice and expert insights to help you rethink the role of in-person events in your business strategy. From building lasting relationships to aligning event participation with strategic goals, Åsa and Amjy provide a practical framework for success. At its core, their discussion underscores a vital takeaway: while technology enhances event impact, the real power of events lies in fostering genuine human connections and meaningful engagement.
—
Time Stamps:
00:00 INTRO
02:42 Success Stories from Copperberg Events
13:07 Engaging Senior Leaders: The Value of Face-to-Face Communication
19:19 Leveraging Data and Technology for Event ROI
26:31 Maximizing Value from In-Depth Conversations
31:47 Maximizing Value at Physical Events
38:45 Evolving Partner Expectations in Event Participation
47:13 The Importance of Continuous Engagement
55:32 Measuring Success: KPIs and ROI in Events
01:01:08 OUTRO
—
Stay Connected:
- Connect with Åsa Karphammar on LinkedIn - https://www.linkedin.com/in/asa-karphammar/
- Connect with Amjy Hussain on LinkedIn - https://www.linkedin.com/in/amjyhussain/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In October 2024, 50 aftermarket leaders gathered in Copenhagen to discuss strategies to elevate the customer experience by integrating customer-centric practices in the service lifecycle. This episode brings you key moments from that event through the delegates’ eye. With a mix of keynote summaries, delegate reflections, and roundtable insights, this episode paints a vivid picture of how industry leaders are navigating and driving service excellence. Experience the pulse of the event: - Resilience and Innovation: Hear stories of strength and transformation from aftermarket leaders who have navigated immense challenges and turned obstacles into opportunities for growth. - Keynote Insights: Our speakers share thought-provoking ideas on topics like the power of smart analytics, strategies for amplifying customer-centricity, and the critical need for continuous transformation in a rapidly evolving service landscape. - Roundtable Takeaways: Get a sense of the crucial themes that emerged from the five rounds of peer-to-peer discussions that happened that day. - Panel Reflections: Listen as our expert panelists synthesized key themes and provided actionable insights to drive sustainable success in the aftermarket. Throughout the episode, you’ll hear inspiring stories and practical takeaways from thought leaders who are redefining the customer experience in aftermarket services. Whether you’re a service professional, technologist, or industry leader, this episode is packed with insights that will get you thinking about the future of the aftermarket and your role in shaping it. — Time Stamps:
00:00 Introduction to Copperberg Conversations
01:00 About the 2024 Aftermarket Business Platform - Power of 50
04:53 Quick Chat with Event Delegates
12:01 Post-Event Interview with Keynote Speakers
21:26 Post-Event Interview with Roundtable Moderators
26:20 Post-Event Interview with Concluding Panel — Stay Connected: - Join Copperberg’s https://bit.ly/3ZiYUoe - https://bit.ly/3ZiYUoe - Follow Copperberg: → https://www.linkedin.com/company/copperberg/ - https://bit.ly/cpprbrgLi → https://www.youtube.com/THEMIDFIELDMEDIA - https://bit.ly/cpprbrgYT — Help Us Grow: - We’d appreciate it if you could leave a review and follow us on your favorite podcast platform. - Liked what you heard? Spread the word by sharing it with your network. - Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you! — Intro music sourced from https://pixabay.com/music/beats-morning-routine-182225/ - https://bit.ly/3XZ2KSE Additional sound effects sourced from Pixabay: - Audio Logo Sidestep: https://pixabay.com/sound-effects/audio-logo-sidestep-185376/ - Cinematic Impact Boom: https://pixabay.com/sound-effects/cinematic-impact-boom-242635/ - Transition Base: https://pixabay.com/sound-effects/transition-base-121422/
In this episode, we break down the complexities of sustainability in the aftermarket and services industry, offering practical insights and real-world examples to help you balance profitability with long-term ESG goals.
Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, will give an overview of how and why, over the years, the sustainability agenda has grown in significance within the sector, the business case for sustainability, the challenges of embedding sustainable practices into your business, and the steps you can take now to stay ahead.
Join us as we discuss:
- Forces Driving Sustainability in Aftermarket Services: How customer expectations, regulatory pressures, and technology are reshaping how aftermarket companies approach sustainability.
- Challenges and Opportunities: The barriers companies face in turning sustainability goals into action and how some have turned these challenges into profitable opportunities.
- Designing and Proving Sustainable Practices: Real-world examples of companies rethinking product design and adopting holistic approaches that align commercial and environmental goals, as well as effective strategies for measuring and communicating sustainable value to stakeholders.
- Embedding Sustainability Across the Organization: How to secure leadership buy-in, integrate sustainability into sales and service teams, and create a lasting cultural shift that ensures sustainability becomes part of the company’s DNA.
As sustainability continues to shape industry expectations, companies that proactively embed it into their core operations will find themselves not only meeting regulatory and customer demands but also setting the pace for a future where responsible practices define success. This episode provides the tools and inspiration for industry leaders to move from intention to action, transforming sustainability into a cornerstone of a resilient, forward-thinking business.
—
Time Stamps:
00:00 Introduction to Copperberg Conversations
04:42 Forces Driving Sustainability in Aftermarket Services
09:30 Challenges of Integrating Sustainable Practices
17:48 Designing for Service and Sustainability
25:44 The Value of Sustainable Solutions
32:06 Customer Preference for Sustainable Services
34:40 Driving Profitability through Refurbishment Programs
45:05 Service Function as a Moneymaker and Competitive Advantage
47:47 Upcoming Event: Sustainability in Service Summit in Stockholm
48:45 Outro
—
Stay Connected:
- Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In this episode of Copperberg Conversations on Manufacturing Matters, we take an inside look at the journey behind Copperberg’s “Power of 50” event format. This exclusive gathering is designed to bring together 50 top manufacturing leaders for one day of immersive on-site activities encompassing keynote speeches, roundtable discussions, and networking. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, share the story behind this exclusive event experience and the challenges that shaped its creation.
From navigating the turbulent period of the COVID-19 pandemic to rethinking how events should drive value, Lisa Hellqvist and Malin Mostofi provide a transparent account of the resilience and strategic thinking that helped establish “Power of 50” as a standout format in the manufacturing industry. Their reflections highlight how exclusive, well-curated events provide senior leaders the opportunity to connect with peers and exchange insights in a neutral setting—transforming the event into a “massive workshop for leaders,” as Lisa Hellqvist describes it.
Join us as we discuss:
- The Evolution of Copperberg’s Event Model: How the pandemic forced Copperberg to adapt its strategy and led to the birth of the “Power of 50” format.
- The Power of Intimate Gatherings: Why smaller, high-impact events can spark deeper conversations and generate lasting value for leaders in manufacturing.
- Creating Conversations That Matter: How Copperberg balances the needs of event partners with the interests of delegates to ensure meaningful, actionable dialogue.
- The “Aha” Moment: The signals that show an event is working and how the “Power of 50” format creates those moments where everything just clicks.
- The Lasting Impact of 'Power of 50': Why this format continues to resonate with attendees and how it fosters lasting connections and industry insights.
Creating the “Power of 50” event format wasn’t an overnight success—it’s a story of overcoming challenges, tough decisions, and ultimately, a shift in focus to deliver what really matters.
—
Time Stamps:
00:00 Introduction to Copperberg Conversations
02:28 Personal Journeys in the Events Industry
12:02 Navigating Challenges: The Impact of the Pandemic
22:40 The Birth of the Power of 50 Event Format
30:30 Creating Meaningful Connections at Events
50:17 The Lasting Power of the Power of 50
54:37 Outro
—
Stay Connected:
- Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/
- Connect with Malin Mostofi on LinkedIn - https://www.linkedin.com/in/malinpetterson/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
—
Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay - https://bit.ly/3XZ2KSE
In this episode of Copperberg Conversations on Manufacturing Matters, we explore the evolving role of thought leadership in manufacturing and its growing significance for industry differentiation. With digital content saturating the market, crafting impactful thought leadership that resonates with a discerning and often skeptical audience is more challenging than ever. Our guests, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, and Malin Mostofi, Marketing Director at Copperberg, offer practical insights on creating content that captures attention and builds lasting credibility.
Join us as we discuss:
- The Evolution of Thought Leadership: How it has become a critical focus for manufacturers and what makes it distinct from other content marketing efforts.
- Crafting a Unique Perspective: How companies can develop a compelling point of view that truly connects with their target audience.
- Strategic Alignment and Credibility: The importance of integrating thought leadership into broader marketing strategies and balancing storytelling with data.
- The Value of Neutrality: Why being a neutral content provider boosts credibility and how this approach drives meaningful impact in the manufacturing sector.
- Future Outlook: How AI and digital tools are reshaping the content marketing space and what kind of mindset companies need to do to adapt to stay ahead.
Throughout the episode, Lisa and Malin provide real-world examples and actionable advice for marketing leaders seeking to differentiate their brands and build stronger industry influence through thought leadership.
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Time Stamps: 00:00 Introduction 02:06 The Evolution of Thought Leadership in Manufacturing 10:22 Crafting Engaging Content for the Manufacturing Sector 15:50 Developing a Unique Perspective 20:03 Bridging the Gap: Connecting Companies with Their Audience 21:17 How Thought Leadership Pieces Connect to the Broader Business Strategy 24:55 Measuring the Impact of Thought Leadership 29:55 The Role of Neutrality in Thought Leadership 39:38 The Future of Content Creation and AI's Role in It
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Stay Connected:
- Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/
- Connect with Malin Mostofi on LinkedIn - https://www.linkedin.com/in/malinpetterson/
- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe
- Follow Copperberg:
→ LinkedIn - https://bit.ly/cpprbrgLi
→ YouTube - https://bit.ly/cpprbrgYT
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Help Us Grow:
- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
- Liked what you heard? Spread the word by sharing it with your network.
- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
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Music sourced from Pixabay - https://bit.ly/3XZ2KSE
Welcome to Copperberg Conversations on Manufacturing Matters, the podcast where we share the latest knowledge and insights in the manufacturing and industrial sectors. Here, we feature the voices of industry leaders, innovators, and experts.
In our first episode, we explore the vital yet challenging world of knowledge exchange in manufacturing. Sharing expertise is key to driving innovation, enhancing efficiency, and maintaining a competitive edge, but finding the right balance isn’t always easy.
Join us as we discuss:
- The Importance of Knowledge Sharing: Understanding the challenges and motivations behind building effective knowledge-sharing systems within organizations.
- Cultivating Internal Collaboration: Strategies, technologies, and leadership roles that foster a culture of open knowledge exchange inside the organization.
- Navigating External Sharing: How companies can share insights with industry peers while safeguarding their competitive edge, and the role of industry events in facilitating effective knowledge exchange.
- Key Takeaways and Actionable Advice: Practical strategies for leaders to overcome hesitations, find the right balance, and embed knowledge sharing into company culture.
Our guest, Lisa Hellqvist, Managing Director of Copperberg, brings her extensive experience to the table, offering practical insights and real-world examples of how manufacturing professionals can leverage knowledge sharing for business success. Whether you’re working on internal collaboration or considering how much to share externally, this episode provides essential takeaways for leaders at every level.
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Stay Connected:
- Connect with Lisa Hellqvist on LinkedIn
- Connect with Nina Roper Yearwood on LinkedIn
- Join Copperberg’s online Business Manufacturing Community
- Follow Copperberg on LinkedIn and YouTube
—
Help Us Grow:
We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.
Liked what you heard? Spread the word by sharing it with your network.
Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!
—
Music sourced from Pixabay