In-person industry events are more than just networking opportunities; they’re powerful engines for business growth, especially in hard-to-reach sectors like manufacturing. In this episode of Copperberg Conversations on Manufacturing Matters, Åsa Karphammar, Commercial Director at Copperberg, and Amjy Hussain, Senior Business Development Manager for Europe and North America at Copperberg, share their expertise on how to maximize the value of these events.

Join us as we discuss:

- Success Stories: Real-world examples of how companies have leveraged in-person events to secure deals, forge lasting relationships, and inspire new product innovations.

- Navigating Industry Peculiarities: Why manufacturing and service leaders find unique value in face-to-face interactions and how events overcome challenges that traditional outreach methods can’t address.

- Data and Technology in Event Success: The growing importance of data-driven insights and event tech in tracking ROI, nurturing relationships, and creating post-event impact.

- Maximizing Value from Event Participation: Practical advice for companies on how to make the most of their presence at events, from engaging senior leaders to repurposing knowledge gained for strategic wins.

- Evolving Sponsor Expectations: How sponsors are moving beyond traditional visibility to prioritize engagement, customization, and quality connections with the right audience.

This episode offers actionable advice and expert insights to help you rethink the role of in-person events in your business strategy. From building lasting relationships to aligning event participation with strategic goals, Åsa and Amjy provide a practical framework for success. At its core, their discussion underscores a vital takeaway: while technology enhances event impact, the real power of events lies in fostering genuine human connections and meaningful engagement.

—

Time Stamps: 

00:00 INTRO

02:42 Success Stories from Copperberg Events

13:07 Engaging Senior Leaders: The Value of Face-to-Face Communication

19:19 Leveraging Data and Technology for Event ROI

26:31 Maximizing Value from In-Depth Conversations

31:47 Maximizing Value at Physical Events

38:45 Evolving Partner Expectations in Event Participation

47:13 The Importance of Continuous Engagement

55:32 Measuring Success: KPIs and ROI in Events

01:01:08 OUTRO

—

Stay Connected:

- Connect with Åsa Karphammar on LinkedIn - https://www.linkedin.com/in/asa-karphammar/

- Connect with Amjy Hussain on LinkedIn - https://www.linkedin.com/in/amjyhussain/

 - Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg: 

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!

—

Music sourced from Pixabay - https://bit.ly/3XZ2KSE