Winning isn’t everything, but it sure is validating. RPA veterans Joe Baratelli and Rebecca Mendelson talk all things award season, show controversies, and investing in marketing as they discuss the true importance of awards in advertising.
Behind every smart marketing move is first-party data. RPA’s Tim Woo and Dr. Amina Asim expose the triumphs, challenges, and trade-offs of first-party data, and why it remains king in driving smarter marketing and deeper audience understanding. Along the way, they explore smart acquisition strategies, measuring data effectiveness, and turning insights into personalized ads that truly connect. Together, they reveal how first-party data is shaping the future of marketing.
Get the story behind the Effie-winning campaign that launched Apartments.com and celebrate 10 years of an iconic partnership. In 2015, it might’ve seemed too late to launch a dot-com brand—but to Hobart Birmingham and Perrin Anderson, Group Creative Directors at RPA, being fashionably late to the internet party was the perfect setup. With a bold idea, sharp creative, and a little help from Jeff Goldblum as the unforgettable Brad Bellflower, they didn’t just enter the market—they redefined it.
Navigating a changed media environment—where the old rules no longer apply and costs continue to spiral upward—presents a scary new reality for agencies and clients both. RPA media veterans Lisa Herdman and Jim Helberg share insights about an industry in transformation and how businesses can win amid the uncertainties.
More than 1 in 5 Gen-Zers in the U.S. identifies as Hispanic. Hillary Haley, SVP / Executive Director of Behavioral Science, moderates a round table with Hispanic Gen-Z associates, exploring everything from authenticity to brand loyalty.
There's no handbook for being a mother and working in advertising. RPA’s Jane LoSasso, Senior Vice President and Group Account Director, and Otilia Flandro, Director of Analytics, share personal stories and practical advice about the unique challenges and triumphs of working mothers in the advertising industry.
Strong mentorship can be the difference between meaningful growth and missed potential. Listen to RPA media veterans Jim Helberg, EVP / Chief Media Officer and Kelly Kim, SVP / Director, Media Strategy share practical advice and personal stories on how impactful guidance empowers growth, strengthens leadership, and cultivates success.
Hispanic consumers are at the heart of today’s cultural shifts. RPA’s Abe Diaz, VP / Group Media Director and Katia Lozano, VP / Management Supervisor, discuss actionable strategies for authentic engagement and the importance of representation in modern marketing.
AI is undeniably revolutionizing industries across the board, and the realm of creativity is no exception. In this episode of CTA, Mike Margolin, SVP and Chief Experience Officer, and Sarah May Bates, VP and Creative Director, dive into how AI is reshaping the creative industry.
Healthy brands start with smart marketing. Paul Thompson, VP / Business Development at RPA, and Jennifer Fagan, Marketing and Communications Executive at Adventist Health Glendale, prescribe insights on patient experience, tech, and authentic storytelling.
In a fast-paced world, we're all looking for ways to save time, money, and effort—so we can focus on creating quality work. In this episode, RPA professionals Mike Margolin, SVP / Chief Experience Officer, and Kyle Sziraki, SVP / Executive Director, Research, Analytics & Insights, discuss how AI tools can revolutionize data analytics, uncover deeper insights, and ultimately elevate campaign performance.
There are so many preconceived notions facing Gen Z about today’s professional landscape. Tune in for a thoughtful discussion and keen insights as RPA Recruiter David Peña talks to Caroline Wood, Media Planner; Marcel Alansalon, Account Executive; and Isabella Reed, Assistant Account Executive, to help clear the air around some of these assumptions.
This year, LGBTQ+ communities across the globe are determined to make positive change during Pride Month. Members of our “Werk Fam” ERG break down what that means for the ad industry. Tune in to Tyler Sweeney, Associate Director of Social and Digital Strategy; Chip Peck, Associate Director of People and Talent; Quinn Rufener, Senior Strategist; and Christian Brand, Account Executive, for an important conversation about the future of Pride in advertising.
Today, brands are challenged to build equity in an industry infatuated with newness. RPA’s experts reveal the key to long-lasting campaigns: brand icons. Join Joe Baratelli, EVP / Chief Creative Officer; Mia von Sadovszky, SVP / Group Strategic Planning Director; Patrick Armitage, VP / Experience Strategy Director; Abe Diaz, VP / Group Media Director; and Adam Lowrey, SVP / Creative Director, to learn how brands can utilize this powerful tool to stand out in an era of novelty.
RPA is no stranger to advertising on Super Bowl Sunday. With multiple successful Big Game campaigns under our belt, we’ve learned a thing or two about winning on advertising’s grandest stage. Join RPA’s very own Joe Baratelli, EVP / Chief Creative Officer; Lisa Herdman, SVP / Executive Director Strategic Investments; Nargis Pirani, SVP / Group Strategic Planning Director; Dr. Hillary Haley, SVP / Executive Director of Behavioral Science; and David Berne, EVP / Chief Strategy Officer, to discover
In a constantly shifting advertising landscape, the pivotal task of ensuring that your campaigns resonate effectively with the right audience is key. Join RPA’s leading strategists, Abe Diaz, VP / Group Media Director, and Muhammad Eldereiny, SVP / Group Director of National Video/Audio Investment, for their seasoned perspectives on how they navigate this dynamic terrain and optimize campaign messaging for maximum impact.
This year’s meeting of the Association of National Advertisers highlighted the proven brand building opportunities available through TikTok influencers, retail media networks, and even AI. RPA’s digital and social strategy expert, Tyler Sweeney, attended the conference and brings back his most urgent questions. Join Tyler and RPA Senior Strategist, Quinn Rufener; Director of Digital Media Strategy, Shane Haririan; and Chief Experience Officer, Mike Margolin, for an in-depth take on using these tools to connect brands with audiences and strengthen our client-agency partnerships.
In this episode of Clear the Air, RPA’s Rebecca Mendelson, Senior Vice President and Group Account Director, sparks a lively discussion among agency leaders who – in collaboration with our client partners – helped furnish La-Z-Boy® with 21st century appeal through a big, new 21st- century idea.
Covid upended the practice of digital analytics. Before the pandemic, trends held steady and anomalies were easy to identify. But nothing’s been easy about interpreting data in the aftermath. Join RPA’s David Tran, VP/Director of Research, Analytics and Insights, and Shawn Sias, Sr. Manager of Website Analytics, as they deliver insights. Forecasting trends has never been more challenging, but with challenge comes opportunity. Tune in to find opportunity located in a single word: W.A.T.C.H.
Aligning a brand promise with customer experience is not the singular job it once was. With so many digital touchpoints populating the space between brand awareness and a purchase decision, the job of unifying a customer's brand experience can get messy in the middle. Join RPA Chief Experience Officer, Mike Margolin, along with Strategy Director, Hanna Samad; Technology Director, Mark Bieschke and Creative Director, Liz Cordingley, as they discuss ways to ensure a cohesive brand experience for the customer, no matter how messy it gets along the way.