Get the story behind the Effie-winning campaign that launched Apartments.com and celebrate 10 years of an iconic partnership. In 2015, it might’ve seemed too late to launch a dot-com brand—but to Hobart Birmingham and Perrin Anderson, Group Creative Directors at RPA, being fashionably late to the internet party was the perfect setup. With a bold idea, sharp creative, and a little help from Jeff Goldblum as the unforgettable Brad Bellflower, they didn’t just enter the market—they redefined it.