Keeping W.A.T.C.H.: A Playbook for Marketers in Uncertain Times

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Clear the Air with RPA

RPA Podcast Crew

53 episodes

5 days ago

Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.

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All content for Clear the Air with RPA is the property of RPA Podcast Crew and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Keeping W.A.T.C.H.: A Playbook for Marketers in Uncertain Times

Clear the Air with RPA

26 minutes 13 seconds

2 years ago

Keeping W.A.T.C.H.: A Playbook for Marketers in Uncertain Times

Covid upended the practice of digital analytics. Before the pandemic, trends held steady and anomalies were easy to identify. But nothing’s been easy about interpreting data in the aftermath. Join RPA’s David Tran, VP/Director of Research, Analytics and Insights, and Shawn Sias, Sr. Manager of Website Analytics, as they deliver insights. Forecasting trends has never been more challenging, but with challenge comes opportunity. Tune in to find opportunity located in a single word: W.A.T.C.H.