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Clear the Air with RPA
RPA Podcast Crew
53 episodes
1 week ago
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
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Marketing
Business
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All content for Clear the Air with RPA is the property of RPA Podcast Crew and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
Show more...
Marketing
Business
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Brand Building in the Age of TikTok: An Agency View on Finding Your Audience and Accelerating Growth
Clear the Air with RPA
38 minutes 46 seconds
1 year ago
Brand Building in the Age of TikTok: An Agency View on Finding Your Audience and Accelerating Growth

This year’s meeting of the Association of National Advertisers highlighted the proven brand building opportunities available through TikTok influencers, retail media networks, and even AI. RPA’s digital and social strategy expert, Tyler Sweeney, attended the conference and brings back his most urgent questions. Join Tyler and RPA Senior Strategist, Quinn Rufener; Director of Digital Media Strategy, Shane Haririan; and Chief Experience Officer, Mike Margolin, for an in-depth take on using these tools to connect brands with audiences and strengthen our client-agency partnerships. 

Clear the Air with RPA
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.