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Clear the Air with RPA
RPA Podcast Crew
53 episodes
6 days ago
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
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Marketing
Business
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All content for Clear the Air with RPA is the property of RPA Podcast Crew and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.
Show more...
Marketing
Business
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The Power of Putting First-Party Data First
Clear the Air with RPA
29 minutes 39 seconds
2 months ago
The Power of Putting First-Party Data First

Behind every smart marketing move is first-party data. RPA’s Tim Woo and Dr. Amina Asim expose the triumphs, challenges, and trade-offs of first-party data, and why it remains king in driving smarter marketing and deeper audience understanding. Along the way, they explore smart acquisition strategies, measuring data effectiveness, and turning insights into personalized ads that truly connect. Together, they reveal how first-party data is shaping the future of marketing.

Clear the Air with RPA
Clear the Air is a weekly podcast highlighting hot topics in advertising through interviews & roundtable discussions with successful business, marketing, and technology professionals. Each new episode dives into various topics including data use and privacy, branding, cultivating DEI, marketing strategy, and agency culture with an array of notable guests. Brought to you by RPA, a holistic advertising agency in Santa Monica, CA, famous for our people-first approach, our goal is to help you gain clarity on the always-changing world of marketing. Sit back, relax, and let us clear the air.