Janet and Tucker share a recap of the HubSpot INBOUND 2025 conference, sharing honest opinions and observations about the conference itself, announcements shared by HubSpot, and the overall future of marketing. They also analyze HubSpot’s new Loop Marketing playbook, defining it as a critical framework for growth in the AI era.
In this episode, you’ll get actionable insights on:
♾️ Analysis of HubSpot’s Loop Marketing framework: The four stages—Express, Tailor, Amplify, and Evolve—are explored as a guide for strategic iteration.
🙅🏻♀️ The continued shift to zero-click content: Marketers must prioritize showing up on social media, video, and LLMs, as half of all searches no longer result in a website click.
🚮 The danger of "AI Slop": Why a weak foundation will lead to AI broadcasting that weakness at scale, emphasizing that quality content is still king.
⚙️ Operational challenges in organizations: The persistent problem of silos and the struggle to bridge marketing strategy to execution and operations.
Listen to the full episode now to understand the foundational strategies for preparing for the AI era and avoid common pitfalls for ensuring your marketing program is future-proof.
🔗 Links to resources in this episode:
HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing
HubSpot INBOUND Spotlight: https://www.hubspot.com/spotlight
Gartner Report: https://www.gartner.com/en/marketing/...
Aimtal’s HubSpot marketing services: https://www.aimtal.com/service/revops...
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Blog: https://www.aimtal.com/blog
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In this milestone 10th episode of Called to Action, Janet Mesh, host & CEO of the show, and Tucker Delaney-Winn, co-host and Growth Marketing Lead at Aimtal, dive deep to discuss and reveal the importance of thought leadership content in B2B marketing and how to achieve AI authority ranking online.
High-quality thought leadership is a powerful approach to engage hidden buyers in B2B buying committees — folks who actively seek content that offers fresh insights and challenges assumptions, often more so than traditional marketing materials. It’s important that the content is delivered in a human, approachable, and visually engaging format. AI-powered "answer engines" also prioritize human authority and diverse content distribution across multiple channels.
In this episode, you’ll get actionable insights on:
🕵🏼♂️ The hidden buyers in your B2B buying cycle: Learn about the often-overlooked internal stakeholders (finance, legal, procurement) who significantly influence B2B purchasing decisions, with 55% using thought leadership for vetting.
🧠 The power of quality thought leadership: High-quality thought leadership is proven to be more effective than traditional marketing or product information in influencing B2B leaders
🤳🏾 The most optimal content formats to create: Prioritize quick, bite-sized, human-toned content, especially video, which is 3x more likely to be cited in Google AI overviews and drives 1200% higher engagement
🎯 How to position your content for AIO and LLMO ranking: Master the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) and learn why you need to distribute content across multiple trusted channels (LinkedIn, YouTube, Reddit) in order to fuel Large Language Models (LLMs) and enhance brand visibility
💬 Connect with Aimtal on social media:
➡️ LinkedIn: / 11839247
➡️ Instagram: / aimtal_co
➡️ Blog: https://www.aimtal.com/blog
In this episode of Called to Action, Aimtal’s CEO Janet Mesh and co-host Tucker sit down with LinkedIn Ads expert AJ Wilcox — founder of B2Linked and host of the LinkedIn Ads Show podcast. Together, they unveil a powerhouse of strategies to supercharge your LinkedIn advertising efforts.
Whether you’re looking to build brand awareness, influence a growing B2B buying committee, or level up your thought leadership game, this episode has something for every marketer looking to make an impact.
What you’ll learn in this episode:
✔️ The proven 3-stage LinkedIn Ads funnel that turns impressions into pipeline
✔️ How to win over today’s complex B2B buying committees with tailored ad strategies
✔️ Why thought leadership isn’t optional and how to balance personal and brand content
✔️ Real-world ad performance insights from campaigns with Cisco’s Outshift
✔️ Tips for building trust, staying top-of-mind, and aligning paid and organic efforts
📝 LinkedIn Study: Building Brand Trust in an Era of Innovation: https://business.linkedin.com/marketi...
🚨 Bonus: AJ and Tucker sip on three of AJ’s favorite root beers throughout the episode. Grab a bottle and play along!
💬 Connect with Aimtal on social media: ➡️ LinkedIn: / aimtal ➡️ Instagram: / aimtal_co ➡️ Blog: https://www.aimtal.com/blog
💬 Connect with AJ Wilcox: ➡️ LinkedIn: / wilcoxaj ➡️ Website: https://b2linked.com/
In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.
They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.
What will you learn in this episode of Called To Action?
✔️ Why customer stories build trust and accelerate decision-making
✔️ How to repurpose a single story into a full-funnel, multichannel campaign
✔️ Tips for running a customer webinar that becomes your marketing engine
✔️ What to do if you don’t have customer stories yet
✔️ How thought leadership from your customers and team boosts visibility
Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.
💬 Connect with us on social media:
➡️ LinkedIn: / 11839247
➡️ Instagram: / aimtal_co
➡️ Blog: https://www.aimtal.com/blog
#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories
When it comes to brand messaging, a simple list of value propositions isn’t enough anymore—your messaging needs to speak directly to what your target audience cares about such as their values, emotions, and pain points.
In this episode of Called To Action, Aimtal’s CEO, Janet Mesh, and co-host, Tucker, break down the essentials of effective brand messaging, brand values, and overall brand positioning and how important this foundation is to establishing trust with your audience.
What will you learn in this episode of Called To Action?
✔️ Why brand trust is at an all-time low & how to fix it
✔️The impact of cultural and economic shifts on consumer behavior
✔️How to create emotionally compelling brand messaging
✔️ The fine line between AI-powered personalization and losing human connection
✔️Aimtal’s proven methodology for creating powerful messaging frameworks
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Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.
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💬 Connect with us on social media:
➡️ Website: https://www.aimtal.com/
➡️ LinkedIn: https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
In this episode of Called to Action, we're reflecting on 2024 and looking ahead to the trends and strategies shaping B2B marketing in 2025! 🎯
Our hosts Janet Mesh and Tucker Delaney-Winn, joined by Dylan Rhudd, dive into the highlights of 2024—from the evolving role of AI to content marketing shifts—and share their bold predictions for the year ahead.
Learn how AI and automation are reshaping B2B marketing, the growing importance of personalized video content, and the strategies you need to future-proof your marketing campaigns. 🌟
💡 Key takeaways:
Top marketing wins and lessons from 2024
AI-powered tools and their impact on B2B strategies
How to optimize your content for better engagement in 2025
Predictions for the future of SEO, video, and audience interaction
Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.
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💬 Connect with us on social media:
➡️ Website: https://www.aimtal.com/
➡️ LinkedIn: https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
In this episode of Called to Action, we're diving deep into the future of content and SEO!
Is your content strategy ready for 2025? 🤔 Our hosts Janet Mesh and Tucker Delaney-Winn sit down with Senior Content Manager, Emily Desrosiers. Together they explore the evolving landscape of content marketing and SEO, including how to navigate potential organic search traffic loss due to AI overviews and Search Generative Experience (SGE), referencing research and studies by Search Engine Journal, WyzOwl, and Frontiers in Psychology.
They'll reveal how to adjust your content strategy in the age of AI, emphasizing the importance of diversification to stay visible and reach your audience. Plus, discover why investing in video is crucial and how to integrate it effectively across your content and channels.
Finally, learn why truly understanding your audience is more critical than ever to ensure you're creating valuable and relevant content that resonates. Don't miss these valuable insights – take action to adapt your content strategy for the future!
Want to learn how to build a killer video marketing strategy? Check out episode 3 of Called to Action!
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💬 Connect with us on social media:
➡️ Website: https://www.aimtal.com/
➡️ LinkedIn: https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨
Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance automation, AI, and human creativity across email marketing, paid advertising, and more.
Plus, discover when and how to leverage automation within the HubSpot platform for maximum efficiency without sacrificing creativity and visibility. Don't miss these valuable insights and take action to incorporate them into your marketing programs and platform.
Need support? We’re a HubSpot Solutions Partner and can help transform your #RevOps: https://www.aimtal.com/service/revops-marketing-operations
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💬 Connect with us on social media:
➡️ Website: https://www.aimtal.com/
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➡️ Blog: https://www.aimtal.com/blog
“Don't overlook a calendar, people.” Or in other words, are your marketing process in order? In the first episode of Called to Action, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work.
From marketing and sales alignment to the best content (hint: case studies!) for helping B2B buyers research and make purchase decisions, we show how your marketing process is the thread that links them all.
You've been called to action.
💬 Connect with us on social media:
➡️ LinkedIn:https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?
In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.
Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:
📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars
🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel
💑 Strategies for humanizing your brand and building trust through video
🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions
Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!
Finally, let us know in the comments how your company is leveraging video in 2024.
💬 Connect with us on social media:
➡️ LinkedIn:https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
B2B buyer journeys are almost never linear, and sometimes trying to identify where they are in that journey can be messy…
Buyers cycle up & down the funnel, and engage with digital channels all the way up to their final purchase. In this episode of Called to Action, Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn explore how to make sense of those messy buyer journeys, and how to turn them into compelling stories that explain how marketing is affecting your bottom line. Dive deeper into what that looks like operationally especially with attribution models.
Watch the full video to hear the latest on:
📊 Marketing attribution reporting and models
💻 Using your CRM as a strategic center and source of truth for buyer journey reporting
📈 Emerging changes in referral traffic
🌚 The power of dark social traffic
🤝 Connecting the dots between marketing, sales & revenue
You've been called to action.
💬 Connect with us on social media:
➡️ LinkedIn: https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog