To automate or not to automate: How to combine technology with the human touch

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Called to Action

Janet Mesh

11 episodes

2 days ago

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

All content for Called to Action is the property of Janet Mesh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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To automate or not to automate: How to combine technology with the human touch

Called to Action

55 minutes

6 months ago

To automate or not to automate: How to combine technology with the human touch

In this episode of Called to Action, we're diving deep into all things marketing automation! 🤖✨

Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker Delaney-Winn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance automation, AI, and human creativity across email marketing, paid advertising, and more.

Plus, discover when and how to leverage automation within the HubSpot platform for maximum efficiency without sacrificing creativity and visibility. Don't miss these valuable insights and take action to incorporate them into your marketing programs and platform.
Need support? We’re a HubSpot Solutions Partner and can help transform your #RevOps: https://www.aimtal.com/service/revops-marketing-operations

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/
➡️ LinkedIn: https://www.linkedin.com/company/aimtal/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog