The Power of Customer Stories in B2B

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Called to Action

Janet Mesh

11 episodes

3 days ago

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

All content for Called to Action is the property of Janet Mesh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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The Power of Customer Stories in B2B

Called to Action

26 minutes

4 months ago

The Power of Customer Stories in B2B

In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.

They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.

What will you learn in this episode of Called To Action?

✔️ Why customer stories build trust and accelerate decision-making

✔️ How to repurpose a single story into a full-funnel, multichannel campaign

✔️ Tips for running a customer webinar that becomes your marketing engine

✔️ What to do if you don’t have customer stories yet

✔️ How thought leadership from your customers and team boosts visibility

Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.

💬 Connect with us on social media:

➡️ LinkedIn: / 11839247

➡️ Instagram: / aimtal_co

➡️ Blog: https://www.aimtal.com/blog

#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories