How to optimize your content & SEO strategy in the age of AI & video

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/19/2c/9e/192c9e27-0139-c8c5-1df1-22f761992cf4/mza_9808120615916116313.jpg/600x600bb.jpg

Called to Action

Janet Mesh

11 episodes

3 days ago

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

All content for Called to Action is the property of Janet Mesh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

https://img.transistor.fm/vUW41xCGB8UzAPC6JWxNsPBTC4IANbxc4LHgqYBgSOo/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNWQ5/MjNmM2NjNDkxMThh/NWFiYzU5ZWI4Njdi/ZTg4Mi5wbmc.jpg

How to optimize your content & SEO strategy in the age of AI & video

Called to Action

59 minutes

5 months ago

How to optimize your content & SEO strategy in the age of AI & video

In this episode of Called to Action, we're diving deep into the future of content and SEO!

Is your content strategy ready for 2025? 🤔 Our hosts Janet Mesh and Tucker Delaney-Winn sit down with Senior Content Manager, Emily Desrosiers. Together they explore the evolving landscape of content marketing and SEO, including how to navigate potential organic search traffic loss due to AI overviews and Search Generative Experience (SGE), referencing research and studies by Search Engine Journal, WyzOwl, and Frontiers in Psychology.

They'll reveal how to adjust your content strategy in the age of AI, emphasizing the importance of diversification to stay visible and reach your audience. Plus, discover why investing in video is crucial and how to integrate it effectively across your content and channels.

Finally, learn why truly understanding your audience is more critical than ever to ensure you're creating valuable and relevant content that resonates. Don't miss these valuable insights – take action to adapt your content strategy for the future!

Want to learn how to build a killer video marketing strategy? Check out episode 3 of Called to Action!

–

💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog