Build brand trust: How to connect with your customers through brand messaging, values, and emotion

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Called to Action

Janet Mesh

11 episodes

3 days ago

Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.

All content for Called to Action is the property of Janet Mesh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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Build brand trust: How to connect with your customers through brand messaging, values, and emotion

Called to Action

48 minutes

4 months ago

Build brand trust: How to connect with your customers through brand messaging, values, and emotion

When it comes to brand messaging, a simple list of value propositions isn’t enough anymore—your messaging needs to speak directly to what your target audience cares about such as their values, emotions, and pain points.

In this episode of Called To Action, Aimtal’s CEO, Janet Mesh, and co-host, Tucker, break down the essentials of effective brand messaging, brand values, and overall brand positioning and how important this foundation is to establishing trust with your audience.

What will you learn in this episode of Called To Action?

✔️ Why brand trust is at an all-time low & how to fix it

✔️The impact of cultural and economic shifts on consumer behavior

✔️How to create emotionally compelling brand messaging

✔️ The fine line between AI-powered personalization and losing human connection

✔️Aimtal’s proven methodology for creating powerful messaging frameworks

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Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog