In this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka, founder of SiteCurve and former VP of SEO at Three Ships.
Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world.
Timestamps:
00:00 - Introduction
01:30 - Importance of Competitor Analysis
04:20 - Affiliate Marketing Trends
08:50 - Site Curve’s Keyword Tracking Approach
12:15 - Evaluating and Disavowing Toxic Links
17:30 - Role of AI in SEO
22:00 - Traditional SEO vs. AI-first Strategies
26:40 - Importance of Conversion Rate Optimization
31:00 - Wrapping Up
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In this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online.
We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy.
🔍 In this episode, we cover:
- What is GEO (Generative Engine Optimization) and how it differs from traditional SEO
- How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini
- What leaks and AI system prompts reveal about how AI decides who to cite
- Why context wrapping is the next big thing in digital PR
- How social posts (even LinkedIn!) are now feeding into AI answers
- Reboot’s wild experiments: convincing AI of a fake football team and testing AI-generated PR campaigns🔥
Whether you're an SEO, PR pro, or content marketer — this is your crash course in how to future-proof your visibility strategy in the age of AI.
⏰ Timestamps:
00:00 - Intro
00:50 - Defining AI Terminology
03:11 - Insights on AI Leaks and Their Implications
09:20 - The Role of PR in AI Visibility
19:35 - Challenges and Strategies for Small Businesses
21:17 - Reboot's AI Experiments and Findings
25:47 - The Impact of Social Media on AI Results
28:45 - Concluding Thoughts and Future Directions
💻 Check out the full post: https://www.buzzstream.com/blog/geo-changing-pr-podcast/
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In this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35 - The Role of Backlinks and Mentions10:37 - Content Strategies for Topical Authority13:27 - Four Levers of Topical Authority21:17 - Engagement and User Behavior29:03 - Future of Topical Authority and AI33:28 - Conclusion and Farewell💻 Check out the full post: 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
With AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time.
(I actually bumped it up in the schedule so that people could heed Beth's great advice.)
We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment.
However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for brands specifically.
Tune in.
⏰ Timestamps
00:00 - Introduction
00:30 - Why PR is Having a Moment
01:50 - Understanding Brand Signals and Mentions
03:16 - International Perspective on PR Trends
04:05 - Defining Branding, Brand Awareness, and Brand Building
06:28 - The Role of PR in Brand Building
08:21 - Google and Brand Signals
10:30 - Impact of AI and LLMs on PR
15:01 - Relevance and Sentiment in PR
20:37 - Strategies for Building Brand Signals
27:10 - Measuring Success in Digital PR
30:55 - Future-Proofing PR Strategies
34:37 - Conclusion
💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-ai-podcast/
🤝 Our website: https://www.buzzstream.com
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In this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape.
They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape.
They also provide actionable insights for PR professionals and discuss how tools like NewzDash can help optimize visibility on search and news platforms.
Join the conversation for a deep dive into the future of digital news and strategies to navigate these changes effectively.
⏰ Time stamps
00:00 - Introduction
00:54 - Overview of News Dash
02:11 - The Changing Media Landscape
04:11 - Impact of AI on News Industry
07:35 - Big Brands vs. Small Brands in SEO
15:41 - Building Brand Loyalty
23:34 - Trends in US Media
26:03 - PR Pitches to News Publishers
28:30 - Conclusion
💻 Check out the full post: https://www.buzzstream.com/blog/digital-news-podcast/
🤝 Our website: https://www.buzzstream.com
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In this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO.
They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world.
Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies.
Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips.
Tune in for a deep dive into the current state and future of SEO.
Timestamps:
00:00 Introduction
01:00 Cyrus's Background in SEO
02:45 Changes in Link Building and Ranking
05:30 Impact of Google's Helpful Content Update
09:25 The State of Affiliate Sites
13:00 The Importance of Brand and Reputation in SEO
17:40 Effective Anchor Text Strategies
21:13 Off-Page Reputation Management
24:40 Quality Rater Insights on E-E-A-T
29:15 Addressing Negative Reputation
32:10 Role of Unlinked Mentions
35:55 SEO and the Age of AI
41:00 Final Thoughts and Future of SEO
💻 Check out the full post: https://www.buzzstream.com/blog/seo-isnt-dead-podcast/
🤝 Our website: https://www.buzzstream.com
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In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR.
Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry.
Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building.
⏰ Time Stamps
00:00 Intro
00:48 Differences Between UK and US Digital PR
02:23 Challenges and Opportunities in US Digital PR
05:07 Creative Storytelling in PR
10:43 Learning from the US Market
13:08 Adapting to SEO Changes and AI
14:51 Collaborative Campaign Strategies
18:20 Journalism Trends and PR Myths
20:34 The Importance of Melody in Storytelling
21:06 Identifying a Good Story
21:55 Effective Strategies in the US Market
24:02 Regional and Local Outreach Tactics
26:04 Balancing National and Local SEO
31:16 The Role of Expert Commentary
33:41 The Influence of TikTok and Short-Form Content
35:23 Emerging Platforms and Future Trends
36:53 Final Thoughts and Closing Remarks🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise.
Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing.
⏰ Timestamps:
00:00 Introduction
01:12 Overview of Authority Hacker
02:10 Impact of Google's Algorithm Changes
02:55 Transition to AI and New Strategies
04:42 Challenges and Opportunities with AI
08:26 Digital PR and Link Building Insights
11:24 AI Workflows for Digital PR
18:08 Passive Link Building Strategies
19:20 The Power of Ranking for Statistics Keywords
20:55 Creating Unique Data Through Surveys
21:05 Exploring Paid and Organic Ranking Strategies
21:30 Effective Outreach Campaigns
23:32 Leveraging AI for Link Building
25:09 Automating Outreach with AI Tools
31:31 Philosophical Insights on Technological Advancements
35:30 Final Thoughts and Where to Find More
💻 Check out the full post: https://www.buzzstream.com/blog/ai-digital-pr-podcast/
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In this episode of the BuzzStream podcast, host Vince Nero and co-founder Paul May discuss the launch of ListIQ, an AI-powered media list-building tool designed to help build more targeted lists.They explore the challenges of traditional media list building, the importance of targeted outreach, and how generative AI can streamline the process. The conversation also explores the evolving landscape of digital PR, the importance of establishing relationships with journalists, and the future capabilities of List IQ as it integrates with BuzzStream's CRM.Timestamps:00:00 Introduction to List IQ and BuzzStream02:17 The Need for Targeted Outreach06:00 Generative AI in PR and Outreach09:02 Challenges in Media List Building11:35 The Future of Digital PR15:01 Building Relationships with Journalists17:49 The Foundation of List Building20:09 List IQ vs. Traditional Media Databases23:58 Integration with BuzzStream CRM25:13 Future Capabilities of List IQ💻 Check out the full post: https://www.buzzstream.com/blog/listiq-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towards targeted link-building strategies, and emphasizes the necessity of building meaningful relationships with journalists. The conversation touches on current trends, challenges, and future directions in digital PR, making this episode a must-watch for anyone interested in the field.
⏰ Timestamps00:00 Intro00:18 Meeting at Brighton and Upcoming Events00:47 Industry Trends and Relevant Links01:28 About Bring Digital03:32 Challenges in Digital PR and SEO06:07 Impact of Unlinked Brand Mentions10:54 Relevancy in Content and Pitching17:30 Balancing Content Strategy21:29 Starting Small: Building Trust and Awareness21:56 Going Big: National Campaigns23:19 The Importance of Relevant Journalists23:46 Finding and Targeting Journalists27:57 Building Effective Media Lists35:55 The Future of Digital PR38:53 Conclusion and Final Thoughts💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-relevance-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model.
They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging.
Gini also shares insights on the current state of PR, the challenges of collaboration within marketing teams, and the role of AI in shaping the future of PR and marketing.
Tune in for valuable tips and thought-provoking discussions on modern PR strategies.
⏰ Timestamps00:00 Intro
00:13 Introduction to Gini Dietrich and the Peso Model
02:09 The Genesis of Spin Sucks
05:01 Explaining the Peso Model
06:57 Implementing Cross-Channel Amplification
10:29 Challenges in Marketing Collaboration
18:40 The Importance of Multi-Touch Attribution
22:51 The Role of AI in Modern Marketing
27:27 Conclusion and Final Thoughts
💻 Check out the full post: https://www.buzzstream.com/blog/peso-model-podcast/🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map, to discuss the intricacies of local SEO and link building.
Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets.
⏰ Timestamps
00:00 Intro
00:50 Introduction to Local Search and Digital PR
01:48 Impact of SEO Algorithm Changes on Local Search
03:44 The Role of Links in Local SEO
08:09 Strategies for Building Links in Local Markets
09:25 Data-Driven Campaigns and Digital PR Success Stories
11:36 Reactive PR and Expert Commentary
13:48 Connecting Trends to Local Businesses
18:47 Building Journalist Relationships and Pitching Effectively
21:46 Leveraging Daylight Savings for PR
22:37 The Role of Directories in Local SEO
23:17 Community Outreach and Local Events
27:42 Sponsorships and Charity Drives
28:21 Cost and Strategy of Sponsorships
31:15 SEO Tips for Small Local Businesses
31:48 The Importance of Google Business Profile
36:04 Challenges of Pitching to Local News
40:54 SEO as Brand Building
42:10 Conclusion and Final Thoughts
💻 Check out the full post: https://www.buzzstream.com/blog/local-link-building-podcast/
🤝 Our website: https://www.buzzstream.com
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Want to get links and coverage from local U.S. news outlets? Buckle up.
In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US.
Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site.
They discuss strategies for successful local and national pitches, the importance of leveraging local data sets, the structure of newsrooms, and the benefits of understanding media landscapes.
This conversation is packed with valuable tips for digital PRs and link builders aiming to enhance their outreach efforts!
⏰ Timestamps
00:00 Intro
00:25 Meet Collin Czarnecki: From Journalism to PR
03:37 The Journey from Patch to Noble Digital PR
06:27 The Role of Journalism in Digital PR
08:17 Tapping into Local News for PR Success
13:17 Leveraging FOIA Requests for Data-Driven Stories
15:14 Timing and Strategy in PR Pitches
19:11 Navigating the Media Landscape: Local vs. National
22:36 Targeting the Right Outlets for Your PR Campaign
27:21 Exploring Digital and Local News Options
28:06 Challenges and Opportunities in Local News
30:11 Crafting Effective Pitches for Local News
32:09 Pitching to Different Media Types
35:42 Understanding Newsroom Structures
39:36 Tips for Effective Media Outreach
45:42 Adapting to Newsroom Changes
50:10 Conclusion and Final Thoughts
💻 Check out the full post:
https://www.buzzstream.com/blog/local-news-podcast/
🤝 Our website: https://www.buzzstream.com
🌎 Follow us on X: @buzzstream
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode of the BuzzStream podcast, host Vince Nero sits down with Brett Farmiloe, CEO of Featured.com, who shares exhilarating news about the acquisition and revival of the Help A Reporter Out (HARO) platform. The two discuss the platform's history, challenges, and the steps being taken to improve its quality and reliability. Brett also explains how featured.com connects subject matter experts with publishers and what differentiates it from HARO. ⏰ Timestamps:00:00 Intro00:16 The Acquisition of HARO02:37 Challenges and Solutions for HARO05:44 Reviving HARO: Strategies and Expectations09:54 Comparing HARO and Featured11:37 Global Reach and Industry Impact12:55 Conclusion and Call to Action💻 Check out the full post: https://www.buzzstream.com/blog/haro-is-back-podcast🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply.
They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of moving digital PR efforts in-house.
Additionally, Daniele shares insights on maintaining content relevancy, the evolving relationship between digital PR and SEO, and future plans for Preply's outreach efforts.
The conversation also touches on adapting to AI changes and leveraging data-driven and culturally resonant content to build a moat around your brand.
⏰ Timestamps
00:00 Intro
00:07 Introducing Daniele Saccardi from Preply
00:43 Preply's Digital PR Success
01:29 Creative Campaigns and Metrics
04:02 In-House vs. Agency Digital PR
09:42 The Importance of Link Relevancy
14:25 Future Plans for Preply's Digital PR
20:32 Understanding Customer Mindsets
21:31 The Role of Links in SEO
22:30 Balancing Google and User Needs
23:21 The Importance of Relevant Links
24:08 Collaboration Between Teams
24:34 Digital PR Content and Conversion
25:30 SEO and Digital PR Synergy
31:18 Repurposing Content for SEO
33:26 International Digital PR Strategies
38:00 Favorite Digital PR Campaigns
38:55 Final Thoughts and Contact Information
💻 Check out the full post: https://www.buzzstream.com/blog/preply-podcast/
🤝 Our website: https://www.buzzstream.com
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In this episode of the BuzzStream Podcast, host Vince Nero has an insightful conversation with Rosie Taylor, an award-winning UK-based freelance journalist specializing in health and consumer coverage.
Rosie delves into the day-to-day life of a freelancer, offering a unique perspective on receiving pitches and what makes an email stand out.
They discuss the importance of personalizing pitches, the difference between in-house and freelance journalism, and why understanding a journalist's beat is crucial for PR success and much more...
⏰ Timestamps00:00 Intro
00:08 Introducing Rosie Taylor
00:55 The Importance of Personalizing Pitches
01:27 A Day in the Life of a Freelance Journalist
04:04 What Makes a Pitch Stand Out
08:29 Freelancers vs. In-House Journalists
17:56 Building Relationships with Journalists
24:35 The Role of Links in Journalism
31:28 Rosie's Podcast and Final Thoughts
💻 Check out the full post: https://www.buzzstream.com/blog/pitching-journalists-podcast/
🤝 Our website: https://www.buzzstream.com
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In this episode of the BuzzStream Podcast, host Vince Nero is joined by Jane Hunt, co-founder of JBH Agency, to discuss the evolving landscape of digital PR in 2025.
They dive into Jane's new book, 'Digital PR Playbook,' and explore the definition and strategies of digital PR, its impact on brand building and the bottom line, and the differences between the US and UK markets.
Jane shares insights on effective link-building tactics, brand mentions' importance, how digital PR has grown post-COVID, and much more.
⏰ Timestamps
00:00 Welcome to the BuzzStream Podcast
00:53 Introducing Jane Hunt and Her Digital PR Book
02:50 Defining Digital PR
04:23 The Impact of Digital PR on Brand and SEO
12:35 US vs. UK Digital PR Strategies
21:31 Effective Digital PR Campaigns and Tactics
25:29 Building Relationships with Journalists
32:01 Future of Digital PR and Concluding Thoughts
💻 Check out the full post: https://www.buzzstream.com/blog/jbh-podcast/
🤝 Our website: https://www.buzzstream.com
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode, Vince Nero sits down with SEO expert Nathan Gotch to discuss effective link-building strategies for new websites.
They dive deep into the importance of backlinks, the evolution of SEO tactics, and how to create quality link profiles.
Nathan shares his insights on leveraging data-driven content, conducting meaningful outreach, and prioritizing quality over quantity in link building.
Tune in for actionable tips and expert advice to enhance your SEO efforts!
⏰ Time Stamps
00:00 Welcome to the BuzzStream Podcast
01:16 The Importance of Link Building
01:35 Nathan's Link Building Journey
02:55 Evolution of Link Building Strategies
05:59 Building a Healthy Link Profile
06:54 The Dream 100 Strategy
12:08 Effective Link Building Techniques
13:37 Content Strategies for Link Building
19:45 Paid Collaborations and Outreach
22:04 Evaluating Link Building Opportunities
23:17 Competitor Analysis for Link Building
24:03 Creating Data-Driven Content
27:12 Proprietary vs. Curated Data
28:14 Effective Linkable Content Strategies
29:27 Challenges with SaaS and Link Building
32:11 Link Distribution and Authority
38:21 Outreach Strategies for Link Building
42:38 Concluding Thoughts and Best Practices
💻 Check out the full post: https://www.buzzstream.com/blog/new-site-link-building-podcast/
🤝 Our website: https://www.buzzstream.com
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In this episode of the BuzzStream Podcast, Vince chats with Doug Downs about what makes a great podcast pitch, how to find quality podcasting opportunities, and whether every brand needs a podcast in 2025.
If you’re trying to grow your podcast or land guest spots on top shows, this one’s for you!
📌 Timestamps
00:00:00 - Intro
00:01:30 - What makes a good podcast pitch?
00:12:20 - When pitching myself on podcasts, how much does relevancy matter?
00:17:45 - How closely should I look at the podcast quality?
00:19:40 - What kind of tools do you use for finding podcasts?
00:19:50 - Does every brand need a podcast in 2025?
00:32:00 - What tips do you have for building an audience of podcast listeners?
00:32:50 - What are some metrics I should pay attention to if I start a podcast?
00:36:20 - What makes an engaging podcast?
00:40:30 - Any predictions for where podcasts are headed in 2025?
💻 Check out the full post: 🤝 Our website: https://www.buzzstream.com 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
In this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital.
Amanda shares her journey from journalism to digital marketing.
They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR.
Amanda also offers valuable tips for PR professionals.
⏰ Timestamps
00:00 - Intro
01:11 - Amanda Walls' Journey from Journalism to Marketing
03:19 - Experiences in Australian Journalism
05:19 - Transition to Digital Marketing
11:59 - Founding Cedarwood Digital
15:55 - Insights on Digital PR and Journalism
25:02 - Scaling Email Campaigns: Curating Your Lists
25:57 - Leveraging Twitter for Media Outreach
27:38 - Identifying the Right Journalists
27:56 - Effective Use of Media Databases
28:18 - Avoiding Common Pitfalls in PR Pitches
38:10 - Understanding Journalists' Perspectives on SEO
50:31 - Building Strong PR-Journalist Relationships
54:55 - Conclusion and Final Thoughts
💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-secrets/
🤝 Our website: https://www.buzzstream.com
🌎 Follow us on X / @buzzstream
✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
