In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional.
Learn how to stay relevant, be the first to the punch, and pitch effectively.
Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples.
⏰ Timestamps
00:00 - Intro
00:55 - Defining Newsjacking and Reactive PR
03:09 - Thinking Like a Journalist
07:03 - Five Keys to Newsjacking
09:35 - Relevancy and Case Studies
19:04 - Connecting the Dots in PR
19:59 - Creative Ideation Techniques
20:56 - Leveraging News for Brand Relevance
22:31 - Importance of Google Alerts
23:03 - Relevance in Local News
26:15 - Quick Content Turnaround
28:46 - Asserting Your Authority
32:22 - Engaging but Concise Pitches
34:35 - Building Relationships with Journalists
37:20 - Conclusion and Final Thoughts
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Interested in learning more? Check out our post about newsjacking: https://buzzstream.com/blog/newsjacking/