With AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time.
(I actually bumped it up in the schedule so that people could heed Beth's great advice.)
We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment.
However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for brands specifically.
Tune in.
⏰ Timestamps
00:00 - Introduction
00:30 - Why PR is Having a Moment
01:50 - Understanding Brand Signals and Mentions
03:16 - International Perspective on PR Trends
04:05 - Defining Branding, Brand Awareness, and Brand Building
06:28 - The Role of PR in Brand Building
08:21 - Google and Brand Signals
10:30 - Impact of AI and LLMs on PR
15:01 - Relevance and Sentiment in PR
20:37 - Strategies for Building Brand Signals
27:10 - Measuring Success in Digital PR
30:55 - Future-Proofing PR Strategies
34:37 - Conclusion
💻 Check out the full post: https://www.buzzstream.com/blog/digital-pr-ai-podcast/
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