Mastering Reactive PR with Leah Daly (BuzzStream Podcast)
In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR.
Episode Summary
Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists.
Chapters
- — Welcome and Introductions
- — Understanding Reactive PR
- — Defining Reactive PR
- — Relevancy in Reactive PR
- — Daily Workflow and Preparation
- — Proactive Approaches to Reactive PR
- — Pitching Strategies
- — Identifying the Right Journalists
- — Common Mistakes in Reactive PR
- — Conclusion and Final Thoughts