In this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35 - The Role of Backlinks and Mentions10:37 - Content Strategies for Topical Authority13:27 - Four Levers of Topical Authority21:17 - Engagement and User Behavior29:03 - Future of Topical Authority and AI33:28 - Conclusion and Farewell💻 Check out the full post: 🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠⁠ 🌎 Follow us on X / ⁠@buzzstream⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠