Brand Currency

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Brand Currency

Charles & Jonsi McGill

9 episodes

3 months ago

Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...

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Episodes (9/9)

Brand Currency

Walmart’s Logo Just Changed — Here’s What It Means for YOUR Brand // Ep. 8

3 months ago

30 minutes

Brand Currency

Last Crumbl — How Premium Packaging Creates Perceived Value // Ep. 7

Luxury isn’t about the price—it’s about the experience. In Episode 7 of the Brand Currency Podcast, we unpack what premium packaging really means and why it plays such a critical role in how people perceive your business. From Crumbl Cookies to Chanel, we explore why visual presentation, strategic design, and customer experience drive perceived value—and how to use those tools to grow your brand. You’ll also hear real talk from Charles and Jonsi on: Why driving a minivan in Atlanta made them ...

3 months ago

38 minutes

Brand Currency

DIY vs. Pro Branding — The Hidden Cost of Doing It Yourself // Ep. 6

If your brand looks cheap, people will assume your business is too—and DIY design might be doing more harm than good. In this episode of Brand Currency, Charles and Jonsi McGill dig deep into the difference between DIY branding and professional design, exposing the myths, motivations, and money behind why some entrepreneurs still try to cut corners. They share their take on Canva, Fiverr, and $30 logos... and the moment one client told them, “I could’ve done this myself.” (Spoiler: they could...

3 months ago

34 minutes

Brand Currency

The $10K Website vs. The $500 Website — What’s the Real Difference? // Ep. 5

The $10K Website vs. The $500 Website: What’s the Real Difference? Here’s the truth: you’re not paying for a website—you’re paying for what the website can do for your business. In this episode, Charles and Jonsi unpack the difference between a cheap website that simply exists and a high-performing site that actually helps you get booked, paid, and seen. This isn’t about fancy design for the sake of it—it’s about intentionality, strategy, and function. If you’ve ever asked, “Is it really wort...

4 months ago

42 minutes

Brand Currency

Why People Buy from Brands They Recognize — The Psychology of Trust // Ep. 4

Why do people keep buying from brands they already know—even when better options exist? In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy. You’ll learn: How trust impacts buying decisionsWhy consistency builds credibilityWhat small businesses must fix to earn trustHow to use so...

4 months ago

33 minutes

Brand Currency

Building Brands Like Beyonce — How Small Businesses Can Create Loyal Fan Bases // Ep. 3

What makes someone stay loyal to a brand—even when trends change, prices go up, or competition increases? In this episode, Charles and Jonsi break down what Beyoncé teaches us about strategic brand building, emotional connection, and cultivating a movement—not just a following. You’ll learn: Why mystery still works in a world of oversharingThe difference between an audience and a fanbaseHow to build emotional equity that pays offWhat it means to control your brand’s narrative (and why it matt...

4 months ago

49 minutes

Brand Currency

The Broke Brand vs. The Bankable Brand — What’s the Real Difference? // Ep. 2

Why do some businesses seem to print money… while others hustle nonstop and still struggle? It’s not always about the product, it’s about how your brand is positioned. In this episode of the Brand Currency Podcast, we break down the real differences between a broke (or broken) brand and a bankable one and what small business owners can do to move from one side to the other. We’ll cover: ✅ How positioning impacts your ability to attract premium clients ✅ Why brand clarity and consi...

4 months ago

37 minutes

Brand Currency

Branding Myths That Are Keeping You Underpaid (and What to Do Instead) // Ep. 1

Branding Myths That Are Keeping You Underpaid (and What to Do Instead) In this episode of Brand Currency, we’re breaking down the most common branding myths that keep entrepreneurs stuck, undercharging, and confused about what actually drives revenue. Charles & Jonsi McGill go deep on: ✅ Why your logo is NOT your brand ✅ Why you don’t need to be on every platform ✅ Why expensive branding isn’t a scam (but bad branding is) ✅ Why “good products sell themselves” is a ...

5 months ago

45 minutes

Brand Currency

Brand Currency Trailer: What This Show Is All About

Welcome to Brand Currency, the podcast where branding actually makes sense. Hosted by Charles and Jonsi McGill, this show is for entrepreneurs and creators who want to build brands that actually convert. In this trailer, we’re giving you a taste of what’s coming this season: ✔️ Real talk about branding and business ✔️ Behind-the-scenes strategy ✔️ The mindset moves that separate the noise from the real ones Hit play, and if it feels right...stick around. If you’re ready to t...

5 months ago

1 minute