Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
All content for Brand Currency is the property of Charles & Jonsi McGill and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
Last Crumbl — How Premium Packaging Creates Perceived Value // Ep. 7
Brand Currency
38 minutes
3 months ago
Last Crumbl — How Premium Packaging Creates Perceived Value // Ep. 7
Luxury isn’t about the price—it’s about the experience. In Episode 7 of the Brand Currency Podcast, we unpack what premium packaging really means and why it plays such a critical role in how people perceive your business. From Crumbl Cookies to Chanel, we explore why visual presentation, strategic design, and customer experience drive perceived value—and how to use those tools to grow your brand. You’ll also hear real talk from Charles and Jonsi on: Why driving a minivan in Atlanta made them ...
Brand Currency
Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
