Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
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Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
The Broke Brand vs. The Bankable Brand — What’s the Real Difference? // Ep. 2
Brand Currency
37 minutes
4 months ago
The Broke Brand vs. The Bankable Brand — What’s the Real Difference? // Ep. 2
Why do some businesses seem to print money… while others hustle nonstop and still struggle? It’s not always about the product, it’s about how your brand is positioned. In this episode of the Brand Currency Podcast, we break down the real differences between a broke (or broken) brand and a bankable one and what small business owners can do to move from one side to the other. We’ll cover: ✅ How positioning impacts your ability to attract premium clients ✅ Why brand clarity and consi...
Brand Currency
Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
