Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
All content for Brand Currency is the property of Charles & Jonsi McGill and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
Branding Myths That Are Keeping You Underpaid (and What to Do Instead) // Ep. 1
Brand Currency
45 minutes
5 months ago
Branding Myths That Are Keeping You Underpaid (and What to Do Instead) // Ep. 1
Branding Myths That Are Keeping You Underpaid (and What to Do Instead) In this episode of Brand Currency, we’re breaking down the most common branding myths that keep entrepreneurs stuck, undercharging, and confused about what actually drives revenue. Charles & Jonsi McGill go deep on: ✅ Why your logo is NOT your brand ✅ Why you don’t need to be on every platform ✅ Why expensive branding isn’t a scam (but bad branding is) ✅ Why “good products sell themselves” is a ...
Brand Currency
Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
