Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
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Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
Why People Buy from Brands They Recognize — The Psychology of Trust // Ep. 4
Brand Currency
33 minutes
4 months ago
Why People Buy from Brands They Recognize — The Psychology of Trust // Ep. 4
Why do people keep buying from brands they already know—even when better options exist? In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy. You’ll learn: How trust impacts buying decisionsWhy consistency builds credibilityWhat small businesses must fix to earn trustHow to use so...
Brand Currency
Does your logo actually match the business you’re building? In this kickoff episode of the Brand Currency Podcast, Charles and Jonsi break down the recent Walmart logo refresh—and what small businesses can learn from it. You’ll hear: The psychology behind logo changesWhen to update your branding (and when not to)Why being “married to your first logo” might be holding you backIt’s time to think like a billion-dollar brand—without spending like one. Need a redesign? Lock in your $100 premium mo...
