Any Insights Yet? with Chris Kocek

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Chris Kocek

22 episodes

1 month ago

Dave Harland LOVES words. Big ones. Little ones. Silly ones. Serious ones. He has a talent for taking the world’s most boring categories and breathing new life into them with a few flourishes of his pen and some rat-tat-tat-clickety-clacks at his keyboard. During our conversation, we dig into all kinds of things, including the micro dignities of daily life that are threatened by automation and generative AI, as well as the unmistakable human quirks that make insight building and copywriting a...

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Episodes (12/22)

Any Insights Yet? with Chris Kocek

Transforming Challenger Brands into Category Leaders with Mark DiMassimo & Lesley Bielby at DiGo Brands

How do you take a challenger brand from number two and make it number one? And how do you do that with a relentless focus on positive behavior change? Those are the kinds of challenges that Mark DiMassimo and Lesley Bielby love to tackle at DiGo Brands, and over the past twenty years, they have elevated and re-energized numerous better-for-you brands, including Weight Watchers, Crunch Fitness, The Partnership to End Addiction, The Bronx Zoo, and Better Help, just to name a few. Wh...

4 months ago

56 minutes

Any Insights Yet? with Chris Kocek

Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death

What is risk? For most people, a risky situation is one where you’re exposed to danger. Put another way, it’s the possibility of something bad happening. But for Andy Pearson, VP of Creative at Liquid Death, the definition of risk takes an interesting detour. For Andy, the real danger is not that something bad will happen, but that nothing will happen at all. No reaction. No learning. No breakthroughs. Just a boring piece of creative, dead on arrival, completely ignored. That’s why, over the ...

5 months ago

36 minutes

Any Insights Yet? with Chris Kocek

Looking for Anomalies & Opportunities in AI Focus Groups with Ed Cotton, Chief Strategist & Brand Consultant

Why should strategists do focus groups with real humans if AI-enabled synthetic focus groups can yield an equally powerful aha moment at a fraction of the cost? That’s one of several challenging questions I explore with Ed Cotton, brand consultant and former chief strategy officer from Butler, Shine, Stern & Partners (BSSP). For the past 25 years, Ed has been at the helm of strategic planning in NYC, leading strategy for a wide variety of brands, including Amazon, Apple, BMW-MINI, Chipotl...

5 months ago

29 minutes

Any Insights Yet? with Chris Kocek

Why Context is Everything with Tim Malefyt, Business Anthropologist and Clinical Professor at Fordham Gabelli School of Business

Tim Malefyt has an amazing ability to make the familiar strange. He does this by doing deep, ethnographic research, helping brands uncover hidden consumer truths through a combination of carefully constructed activities and thoughtful conversation. As a business anthropologist, Tim’s research methodologies and key findings have helped re-energize a number of big name brands across multiple categories, including Campbell’s, Gillette, FedEx, HBO, Revlon, PepsiCo, Cadillac, Crayola, and Ne...

6 months ago

44 minutes

Any Insights Yet? with Chris Kocek

Thinking Inside The Box More Creatively with Dan Cohen, Executive Creative Director at Saatchi New York

Dan Cohen loves a good challenge. Tell him he can’t say something in a campaign headline and he’ll find a creative way around it, to the delight of clients and customers alike. Over the past thirty years, Dan’s creative, collaborative approach has helped a wide variety of brands in commoditized categories, including Bounty (paper towels), Charmin (toilet paper), Pampers (diapers), Pepto-Bismol (digestion), and Puffs (facial tissue). He’s also worked on the other side of the advertising spectr...

6 months ago

45 minutes

Any Insights Yet? with Chris Kocek

How to Add Magic To Your Next Campaign with Magician-Strategist Mike Jacobson from America’s Got Talent

A great magic trick, like a great creative briefing, begins long before everyone gathers in a room. To the general public, Mike Jacobson may be best known for his magic show performance on America’s Got Talent in 2023, but for the past decade in the business and advertising world, Mike has brought his unique methods to strategic briefings and creative campaigns for a wide range of clients, including Oreo, Subway, Comedy Central, Paramount, and other MTV Networks. Some of my favorite aha momen...

7 months ago

42 minutes

Any Insights Yet? with Chris Kocek

How to Make the Invisible Visible With Sascha Mayer, Co-Founder at Mamava

Sascha Mayer knows what it’s like to be invisible. Like so many new moms nursing their children, if she wanted to nurse or pump when she was away from home, her options were often limited to a bathroom stall, an unattended room, or a parked car. But it was around Labor Day weekend in 2006 that an article in the New York Times and a confluence of other events inspired a question that would change her life’s trajectory. “Why are these women who are so visible to me so invisible to everyon...

7 months ago

50 minutes

Any Insights Yet? with Chris Kocek

Easy ways to Cut the Crap and Build Something Great With Alex M H Smith, Author of No Bullsh*t Strategy

There are a lot of strategy documents in the world. Briefs. Decks. White papers. Books. According to Alex M H Smith, most of them are full of shit. Impenetrable, calcified, piled-high bullsh*t. That’s because, despite all their words and charts and graphs, these so-called strategies fail to inspire action. And that’s what Alex wants to change in the world of strategy. With his book (No Bullsh*t Strategy) and his consultancy (BasicArts.org), Alex is on a mission to help brands differentiate th...

8 months ago

35 minutes

Any Insights Yet? with Chris Kocek

Putting “What If” At the Center of the Creative Brief with Shobha Sairam, Chief Strategy Officer at 22 Squared Inc

For over two decades, Shobha Sairam has worked on a wide variety of brands at a number of agencies around the world, including Leo Burnett, Mother, Deutsch, and The Community among others. Most recently, Shobha has led strategy at 22 Squared Inc, based out of New York, where she and her team have breathed new life into brands like Baskin Robbins, Party City, Publix, and Toyota. Over the years, Shobha’s research for different brands has exposed her to a variety of sensitive and cha...

8 months ago

44 minutes

Any Insights Yet? with Chris Kocek

How Honor and Vengeance Can Grow Your Brand with Brent Vartan at Bullish Inc.

Most ad agencies have clients. That’s not exactly the case with Bullish Inc. Started in 2015 by Michael Duda and Brent Vartan, the co-founders of Bullish asked a provocative “what if” question that re-envisioned what an agency could be to help maximize a new brand’s success. Their question: “What if we invested in early stage brands by providing actual money along with world-class strategic and creative services?” That question and their counterintuitive approach to brand-building has l...

9 months ago

35 minutes

Any Insights Yet? with Chris Kocek

Transforming Clients and Customers Into True Believers with Seth Gaffney & Marika Wiggan at Preacher

Curiosity, conviction, and a desire to get out of one’s comfort zone - these are just a few of the characteristics that Seth Gaffney and Marika Wiggan look for in strategic candidates at Preacher, and it’s this non-traditional approach to finding talent and building campaigns that has led to Preacher’s continued success, winning them Small Agency of the Year for four of the last five years. Some of my favorite aha moments from our conversation include: Discovering the very different ways Seth...

9 months ago

54 minutes

Any Insights Yet? with Chris Kocek

Any Insights Yet? Trailer

Introducing Any Insights Yet? with Chris Kocek.

10 months ago

1 minute