What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
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What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
Taking the Piss and Turning LOLers into Dollars with Dave Harland, Chief Copywriter at Copy or Die
Any Insights Yet? with Chris Kocek
47 minutes
3 months ago
Taking the Piss and Turning LOLers into Dollars with Dave Harland, Chief Copywriter at Copy or Die
Dave Harland LOVES words. Big ones. Little ones. Silly ones. Serious ones. He has a talent for taking the world’s most boring categories and breathing new life into them with a few flourishes of his pen and some rat-tat-tat-clickety-clacks at his keyboard. During our conversation, we dig into all kinds of things, including the micro dignities of daily life that are threatened by automation and generative AI, as well as the unmistakable human quirks that make insight building and copywriting a...
Any Insights Yet? with Chris Kocek
What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
