What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
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What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death
Any Insights Yet? with Chris Kocek
36 minutes
1 year ago
Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death
What is risk? For most people, a risky situation is one where you’re exposed to danger. Put another way, it’s the possibility of something bad happening. But for Andy Pearson, VP of Creative at Liquid Death, the definition of risk takes an interesting detour. For Andy, the real danger is not that something bad will happen, but that nothing will happen at all. No reaction. No learning. No breakthroughs. Just a boring piece of creative, dead on arrival, completely ignored. That’s why, over the ...
Any Insights Yet? with Chris Kocek
What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
