What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
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What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
Semiotics, Subtext, and Strutting with Joe Burns at Quality Meats Creative
Any Insights Yet? with Chris Kocek
37 minutes
4 months ago
Semiotics, Subtext, and Strutting with Joe Burns at Quality Meats Creative
Joe Burn has done a LOT of award-winning strategy work, including but not limited to brand strategy, creative strategy, communications strategy, and design strategy. And it’s these diverse experiences in strategy that have helped Joe connect the dots in the most interesting and unexpected ways for brands like KFC, Heineken, Samsung, Puma, Amnesty International, Benecol, Meta, and more. But Joe doesn’t just have a passion for strategy and insights. His infatuation with typography, semiotics, a...
Any Insights Yet? with Chris Kocek
What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...