What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
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What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
Going Cowboy and Being Bluntly Honest With Gordy Sang & Brian Siedband at Quality Meats Creative
Any Insights Yet? with Chris Kocek
35 minutes
8 months ago
Going Cowboy and Being Bluntly Honest With Gordy Sang & Brian Siedband at Quality Meats Creative
The best work in advertising doesn’t just stand out—it challenges the status quo. And that’s exactly what Gordy Sang and Brian Siedband do with every client and every campaign at Quality Meats. Whether they’re working on a GoDaddy spot for the Big Game or a provocative box of chocolates for U by Kotex, Gordy and Brian (and their distributed team of strategists and creatives) always bring an unexpected twist to their creations, sparking conversations, and getting people to say, “I can’t ...
Any Insights Yet? with Chris Kocek
What are the key characteristics of designing a great toy? It turns out, it’s many of the same characteristics that go into building a great brand. Playfulness. Imagination. A little bit of mischief. And joy. In this episode, I talk with Assaf Eshet, founder and award-winning toy designer at Clixo Toys. I met Assaf at the ISTE EdTech conference in San Antonio this summer and I was immediately drawn to the flexible, colorful shapes of Clixo and all the different things you could build with the...
