🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...

In this episode - we had an absolute blast chatting with Jonelle Ricketts who is the Head of Marketing for IKEA Canada! 🇨🇦🇸🇪 IKEA is one of the most beloved brands in the world but you probably already knew that! The odds are that you’re one of the 33 million guests that visited their stores last year in Canada & left with more than just thoughtfully designed furniture (those Swedish meatballs are seriously delicious). Jonelle has had a remarkable career working across a range of compan...

🍫In this mini-episode, we shine a spotlight on 5 sweet opportunities that Mondelez has available right now for both interns & full-time hires! The application deadline is fast approaching (Sep 22nd⌛) but don’t stress because this interview is here to help as you prep! To help you learn more - we chatted with Jennifer Earl who is the Sr. Brand Manager of Cookies at Mondelez (yes - it’s the best job title imaginable). They are home to some of your all-time favourite snacks which include Dai...

📝 In this mini-episode, we chatted with Krista Kelly who is one of the most sought after career coaches & resume strategists in Canada. Her “Hired in Marketing” community has already amassed over 40,000 ambitious marketing grads who are ready to turn their applications into offers. Navigating the job market feels more difficult than ever before & so, we brought Krista on to share her insider tips on how to have a higher chance of breaking through. Amongst other things - ...

👋 After an amazing summer break - we’re back (with more than just a tan)! We’re back with an entirely new season of the podcast just in time for a new school year & for those cozy days at a coffee shop! In this mini-episode - we share some major life updates & give a sneak peek of what you can expect in the coming months. Hint: we have a lot more content available in more places than ever before🙌. Check out our new website at: www.4pspod.com Follow us on Instagram: @4pspo...

🥁 Introducing a new content series called "The DeBrief"! In each episode - we’re going to unpack some of our favourite Canadian campaigns with some of the brilliant minds (client-side & agency-side) behind them. As marketers - we see some amazing work but rarely have a chance to receive a behind-the-scenes look. What was the insight? Where was there tension? What got left on the cutting room floor? All of those questions & more will be answered in each episode! First up - we unpacked ...

⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD. Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “The Sports Business Life Podcast” - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of sports & his advice for anyone looking to break into the industry. Amongst other things...

🎓 In this mini-episode, we have an “office hours” style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School of Business! We take a small trip down memory lane but spend most of the time picking his brain on the future of marketing. More specifically - we chat about the rapidly evolving marketing world (thanks AI🤖) & hear his timeless tips on how to navigate it. We also learn a bit more about the inspiri...

🙌 We had a great time chatting with Christopher Henry who is a Sr. Product Marketing Manager at Google. What is Google, you might ask... In all seriousness, Google requires no introduction because it’s so ubiquitous and if you’re like us - you’ve used one of their products/services countless times everyday (including right now). At Google, Chris helps to lead brand marketing on their blossoming hardware business in Canada. He primarily focuses on the Pixel, which is Google's range...

🙌In this mini-episode - we shine a spotlight on the American Marketing Association’s Toronto Chapter! You’ll be pleasantly surprised to hear that the AMA has had roots in Toronto for almost 80 years & since then - have helped countless marketers build their careers. Whether it’s been through hosting events, sharing thought leadership or creating mentorship opportunities. One of their flagship programs is the "Career Accelerator" where they thoughtfully pair young marketers wit...

🎉As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of Marketing & eCommerce at Greenhouse. What started as a local cold-pressed juice start-up has now flourished into a plant-based beverage company that is scaling across Canada & the US. From their game-changing fiery ginger shots to their or...

In this mini-episode, we shine a spotlight on Canada’s largest marketing case competition! Over the past 17 years - the CML has launched countless careers through their program & this year will be no different. If you’re an undergrad or master’s student in Canada - you won’t want to miss your chance at competing for the ultimate prize of $20K (yes, you read that right 🤯) & CML glory. Not to mention the fact that you’ll make long-lasting connections & have a blast along the way.To ...

🙌 In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu!Pet Valu is Canada’s leading retailer of pet food & pet-related supplies with over 800 locations across the country. For the past 50 years - they’ve been bringing joy to devoted pet lovers & their pets alike. Tanbir joined at what was a critical inflection point in Pet Valu’s journey. He joined during the midst of the pandemic - when they didn’t se...

🏒🏆 In this episode, we had an absolute blast chatting with Nicole Lee -the Senior Director of Integrated Marketing at the NHL.The league has been around for over 100 years & has gone through so many eras in that time. By all accounts - they’re in the midst of another golden era. Their revenue is at an all-time high which has been fueled by their captivating stars, intriguing storylines & new partnerships. Nicole's team works alongside their sponsors to help them mutually grow their bu...

🎃 👻 In the sixth episode of our mini-series “The Cheat Sheet”, we tackle a scary subject… the interview process (gasps!). Whether you’re in the thick of recruiting season or just thinking ahead - we’re sharing some of our top tricks (and treats) on how to make the most of an interview and how to leave a lasting impression! The goal (ghoul?) is for you to be an eerie-sistible candidate😅!As a quick reminder - in addition to long-form interviews with our incredible guests, we're releasing short-...

In this episode - we had the absolute pleasure of chatting with Kate Torrance who is the VP, Head of Brand, Content & Comms at SickKids. SickKids opened their doors almost 150 years ago with a commitment to improving health outcomes for children. Since then - they’ve helped countless families across the country & have been recognized as a global leader in this space. In order to fuel their life-changing research & care - they launched the largest healthcare campaign in Canadi...

🙌 We had an incredible time chatting with Lisa Mack who is the VP of Brand at Telus! You know & love Telus as one of Canada’s largest telcos. What you might not know is that their ambitions span well beyond that into areas such as health, agriculture & sustainability. They’re on a mission to make the future friendly & have worked tirelessly over the past few decades to bring that mission to life. They’ve contributed $1.7 billion, including 2.2 million days of charities & ...

👋 We’re back with your regularly scheduled programming! A bit more tanned, confused (as to where the summer went) & here with a new mini episode! We chatted with Isabel Ng-Lai who is a Sr. Product Marketing Manager at the rapidly growing fintech - KOHO. More specifically, we heard Isabel’s story & tips on how she’s navigated major career moves. Whether it was a literal move to the UK or her recent move into a new role at a scale-up. As a quick reminder - in addition to long-form ...

🎙️👏 A few weeks ago we hosted our first LIVE podcast with the Queen’s Marketing Association! We debunked marketing myths, answered students’ most burning questions & had an absolute blast while doing it! We unpacked topics such as networking, career planning & everything in between. A big thank you to the QMA, our incredible panelists, and to the students that came out to listen! We had a blast.Stay tuned - we may be coming to a school near you for another live event... 👀

📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’ve recently reached over half a billion monthly active users & continue to cultivate a positive space for users/brands. There, Azadeh actua...