🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
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🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
Spotlight: The American Marketing Association | Craig Lund & Maggie Bolt
4Ps in a Pod
26 minutes
9 months ago
Spotlight: The American Marketing Association | Craig Lund & Maggie Bolt
🙌In this mini-episode - we shine a spotlight on the American Marketing Association’s Toronto Chapter! You’ll be pleasantly surprised to hear that the AMA has had roots in Toronto for almost 80 years & since then - have helped countless marketers build their careers. Whether it’s been through hosting events, sharing thought leadership or creating mentorship opportunities. One of their flagship programs is the "Career Accelerator" where they thoughtfully pair young marketers wit...
4Ps in a Pod
🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
