🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
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🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
#16: "It's Time To Swing For The Fences" | Tanbir Grover (Pet Valu)
4Ps in a Pod
54 minutes
10 months ago
#16: "It's Time To Swing For The Fences" | Tanbir Grover (Pet Valu)
🙌 In this episode - we had such a great time chatting with Tanbir Grover who is the Chief Marketing & Digital Officer at Pet Valu!Pet Valu is Canada’s leading retailer of pet food & pet-related supplies with over 800 locations across the country. For the past 50 years - they’ve been bringing joy to devoted pet lovers & their pets alike. Tanbir joined at what was a critical inflection point in Pet Valu’s journey. He joined during the midst of the pandemic - when they didn’t se...
4Ps in a Pod
🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
