🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
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🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
The Cheat Sheet with Mitch Sharma: Stepping Up To The Plate in Sports Marketing
4Ps in a Pod
25 minutes
7 months ago
The Cheat Sheet with Mitch Sharma: Stepping Up To The Plate in Sports Marketing
⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD. Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “The Sports Business Life Podcast” - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of sports & his advice for anyone looking to break into the industry. Amongst other things...
4Ps in a Pod
🤔 As marketers, we see some amazing work but rarely have a chance to look behind the scenes. What was the insight? Where was the tension? What was left on the cutting room floor? All of those questions & more will be answered in this series called “The DeBrief”! In this episode - we chat with Rebecca Smart (Marketing Director at McDonald’s) & Andrew Chisholm (Executive Creative Director at Cossette) who are two of the brilliant minds behind the beloved “International Menu Heist...
