What's That Got To Do With Marketing?

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Victoria Vickery

10 episodes

3 days ago

What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...

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Episodes (10/10)

What's That Got To Do With Marketing?

Super Fan Marketing

4 days ago

22 minutes

What's That Got To Do With Marketing?

Bottomless Brunch Marketing

A bunch of girls, a two-hour window, and a bottomless brunch. What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet. In this episode, you’ll learn: The surprising link between cocktails, chaos, and buyer psychologyWhy urgency changes how people behave and how to use it ethically in your marketingThe simple psychological triggers that turn hesitation into “I’m in”How to build irresistible offers that sell ...

1 week ago

14 minutes

What's That Got To Do With Marketing?

Capture The Moment Marketing

Ever looked back and realised you missed a moment you can’t get back? That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around. In this episode, you’ll learn: Why “waiting until it’s perfect” can quietly kill your marketing momentumHow to capture everyday stories and turn them into brand-building goldThe power of planning so you stop losing valuable moments and opportuni...

2 weeks ago

17 minutes

What's That Got To Do With Marketing?

Pick 'n' Mix Marketing (Halloween Edition)

Ever walked into a room and realised you’re in the wrong crowd? That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth. In this episode, you’ll learn: What to do if your LinkedIn feed feels full of the wrong peopleHow to quickly spot who’s worth connecting with (and who’s not)Why the right crowd means more leads, referrals, and real conversationsA simple daily habit to start building a netwo...

3 weeks ago

22 minutes

What's That Got To Do With Marketing?

Marrakesh Marketing

Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners. Victoria uses her M...

1 month ago

16 minutes

What's That Got To Do With Marketing?

Pop To The Shop Marketing

Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business. Ever found yourself popping into a shop for a few bits, only to come home with a bag full of snacks and nothing for dinner? In this episode, Victoria shares a candid story from her own kitchen to reveal a trap that many small B2B expert-led business owners fall into: unplanned, scattergun marketing. Victoria uses her “Pop to the Shop” adventure as a metaphor for what happens when you approach your marketing ...

1 month ago

18 minutes

What's That Got To Do With Marketing?

'Dad Said Yes' Marketing

How to Turn “No” into “Yes” in Your Small Business Sales Ever feel like your marketing hits a wall or your sales go nowhere after the first try? In this episode, Victoria brings a truly relatable story from her own home. The classic “Mum said no, Dad said yes” saga around a 13-year-old’s desperate attempt to get to a football match. But what does this have to do with marketing? Everything! Victoria unpacks how her son’s persistence and creativity mirror the most effective sales and marketing ...

1 month ago

14 minutes

What's That Got To Do With Marketing?

Antimacassar Marketing (How to Upsell)

Think Upgrades! The Small Change That Transforms Your Marketing & Revenue Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business. In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make your existing offers work harder – without creating anything new from scratch. You’ll learn pract...

1 month ago

12 minutes

What's That Got To Do With Marketing?

Raw Chicken Marketing

Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. Key Takeaways: Outsourcing traps: Why handing off your marketing without strategy or direction never works.STAR Customer ...

2 months ago

16 minutes

What's That Got To Do With Marketing?

[Trailer] Introducing "What's That Got To Do With Marketing?"

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, w...

2 months ago

1 minute