What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
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What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
Ever walked into a room and realised you’re in the wrong crowd? That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth. In this episode, you’ll learn: What to do if your LinkedIn feed feels full of the wrong peopleHow to quickly spot who’s worth connecting with (and who’s not)Why the right crowd means more leads, referrals, and real conversationsA simple daily habit to start building a netwo...
What's That Got To Do With Marketing?
What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
