Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners. Victoria uses her M...
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Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners. Victoria uses her M...
Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners. Victoria uses her M...
Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business. Ever found yourself popping into a shop for a few bits, only to come home with a bag full of snacks and nothing for dinner? In this episode, Victoria shares a candid story from her own kitchen to reveal a trap that many small B2B expert-led business owners fall into: unplanned, scattergun marketing. Victoria uses her “Pop to the Shop” adventure as a metaphor for what happens when you approach your marketing ...
How to Turn “No” into “Yes” in Your Small Business Sales Ever feel like your marketing hits a wall or your sales go nowhere after the first try? In this episode, Victoria brings a truly relatable story from her own home. The classic “Mum said no, Dad said yes” saga around a 13-year-old’s desperate attempt to get to a football match. But what does this have to do with marketing? Everything! Victoria unpacks how her son’s persistence and creativity mirror the most effective sales and marketing ...
Think Upgrades! The Small Change That Transforms Your Marketing & Revenue Ever been tempted by an “upgrade” that turned out to be, well, a bit underwhelming? In this episode, Victoria shares her hilarious and relatable obsession with upgrades; from first-class train seats (with nothing but a square of fabric to show for it!) to sunbed cabanas and on-the-beach massages gone delightfully over budget. But these stories aren’t just for laughs... they reveal crucial marketing moves for every s...
Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. Key Takeaways: Outsourcing traps: Why handing off your marketing without strategy or direction never works.STAR Customer ...
Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, w...
Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners. Victoria uses her M...
