What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
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What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business. Ever found yourself popping into a shop for a few bits, only to come home with a bag full of snacks and nothing for dinner? In this episode, Victoria shares a candid story from her own kitchen to reveal a trap that many small B2B expert-led business owners fall into: unplanned, scattergun marketing. Victoria uses her “Pop to the Shop” adventure as a metaphor for what happens when you approach your marketing ...
What's That Got To Do With Marketing?
What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
