What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
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What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
Think Upgrades! The Small Change That Transforms Your Marketing & Revenue Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business. In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make your existing offers work harder – without creating anything new from scratch. You’ll learn pract...
What's That Got To Do With Marketing?
What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to turn casual view...
