Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.
Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide.
Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market.
Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.com
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.
Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment
Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD
Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.
Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers.
Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft."
Thank you to our partners!
- Worthington Angus: https://bid.live-ag.com/events/event/185/worthington-angus-7th-annual-fall-sale
- AgTexas Farm Credit: https://agtexas.com/
- Texas Ranch Sales: https://texasranchsalesllc.com/
- Consign in our Dec. 16 equipment auction: live-ag.com/equipment
- Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
- Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.
Chapters:
01:18 Intro
01:46 Meet our Guest
02:48 Richard's Legendary Background
06:32 Being a Student of the Market
08:36 The First Video Auction in California
13:07 Creation of Western Video Market
22:00 Understanding the Market
What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.
They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how exports impact U.S. cattle prices, and give you the real talk cattlemen and ranchers need.
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.
Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment
Worthington Angus Fall Sale - November 1st at Noon in Dadeville, MO. Register to bid remotely: https://bit.ly/4nMMiiD
Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
👍 Hit subscribe, drop a like, and leave us a comment.
Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive.
Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week.
We'd love your feedback on the We Live It podcast. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d
Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information.
Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.
In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving forward.
🎙️ Subscribe for more We Live It episodes featuring leaders shaping the future of ranching and livestock marketing.
Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!
Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.
🏆 What You'll Learn:
From the cow-calf operation to the show ring, BioZyme's products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition.
Whether you're a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring.
Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements.
Learn more about Biozyme: https://biozymeinc.com/
Learn more about SureChamp: https://surechamp.com/
We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d
Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information.
00:00 Intro
01:37 Stock show dad update
02:35 Meet Alan Lee, VP of business development at BioZyme, Inc
07:58 SureChamp products for small ruminents
10:45 BioZyme's saftey and research
19:30 The team behind the brand
25:55 Family stories
30:01 Why 4H and FFA programs are so important
Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.
Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:
✅ Ag-friendly tax policy
✅ Effective risk management tools
✅ Improved labor access
✅ Livestock hauler flexibility
✅ Support for young producers
From preserving family farms to ensuring America's food security, this episode reveals why now is the pivotal moment for livestock producers to unite. Eric shares insider details from the Denver summit and explains how these initiatives will impact your operation in the coming years.
Whether you're a cattle rancher, livestock buyer, or industry stakeholder, this conversation provides actionable insights on joining the movement to strengthen America's livestock industry.
Learn more: https://www.commongroundsummit.net
Submit your guest or topic ideas: https://heyor.ca/sq3C0d
Email katy@live-ag.com for advertising opportunities.
Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.
In this episode, you'll hear about:
Whether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event.
Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.
But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities.
What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high.
The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon.
From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions.
Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story!
Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.
Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between RAAA and Breedr that's revolutionizing how Red Angus producers connect with buyers through cutting-edge digital tools.
Whether you're a seasoned Red Angus producer or exploring new marketing avenues for your operation, this conversation provides valuable insights into the future of cattle marketing and the tools available to help you succeed.
Learn more: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/
What does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.
Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that are reshaping what commercial producers want in their bulls, and why adapting genetics to environment isn't just smart, it's essential for raising livestock out West.
This isn't your typical ranch tour conversation. Rob dives deep into the strategies that have made Thomas Angus a go-to name for producers who need cattle that can thrive anywhere, from high desert conditions to diverse regional challenges. Whether you're running commercial cattle or just curious about what separates the leaders from the followers in today's Angus industry, this episode delivers insights you won't hear anywhere else.
Learn more about Thomas Angus Ranch: https://www.thomasangusranch.com/
Market your cattle with LiveAg: https://heyor.ca/0V46yJ
Manage your risk with Blue Reef Agri-Marketing: https://bluereef.ag/
Hosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery.
Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep, breaking down consignment contracts, explaining what documentation earns premium prices, and revealing how hand-selected reps ensure transparent transactions for both buyers and sellers. The hosts address marketing strategies for smaller operations that can't fill full truckloads, helping every size ranch maximize their marketing potential.
Perfect for cattlemen and women seeking practical livestock marketing insights, stress-free selling strategies, and proven management practices. Whether you're considering video auctions for the first time or looking to optimize your current approach, this episode delivers actionable strategies for modern cattle marketing success.
Join host Ty deCordova and guest host Wade Perks from Blue Reef Agri-Marketing for a LIVE recording of the We Live It podcast, featuring Logan Ipsen from the Western Livestock Journal. This episode dives deep into what really drives success in the cattle industry - family legacies, strong relationships, and building the right teams.
Logan shares insights on how relationships remain the backbone of cattle marketing, the importance of hiring quality people, and how his rep team and editorial staff make the difference. The conversation explores family backgrounds in ranching, how personal connections still matter in today's market, and the Western Livestock Journal's approach to blending traditional print advertising with modern digital marketing to reach producers across all demographics.
Recorded ahead of Thursday's July 24 video auction in Boise, Idaho, this episode offers valuable perspectives on team building, relationship-driven marketing, and maintaining family traditions in agriculture. Essential listening for cattle producers, ranch families, and anyone interested in the human side of livestock marketing.
From Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason Barber
Join hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation.
In this episode, discover the story behind LiveAg's founding partners, their mission to revolutionize livestock marketing, and the team driving this groundbreaking company that's taken the industry by storm. Jason shares insights on key mentors who shaped his career, his background in the livestock industry, and how the founding team came together to create a company that's changing the game for cattle ranchers nationwide.
Whether you're a rancher, livestock marketer, or agricultural entrepreneur, this conversation offers valuable insights into building a successful agtech company and the future of livestock marketing.
Interested in marketing your cattle on LiveAg? Find your rep here: https://bit.ly/lareps
Looking to manage your risk with Blue Reef Agri-Marketing? Contact them here: www.bluereef.ag
Submit your questions or guest ideas to the show hosts here: https://heyor.ca/sq3C0d
Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.
This episode covers:
This is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales.
Resources mentioned:
Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer!
Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches.
In this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss our cattle market outlook, plenty of customer shout-outs, and behind-the-scenes banter from two of the best in the business.
Interested in marketing your cattle on a video auction this summer? Fill out this form to be put in touch with your local LiveAg rep: https://heyor.ca/0V46yJ
Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.
In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the North Platte program, including American Angus Association and Red Angus Association phenotypic standards, age limitations under 30 months, marbling texture requirements, and muscling specifications that help cattlemen qualify for premium quality grades.
The conversation covers critical marketing insights across different cattle breeds - from Charolais and Red Angus to Black Angus - and their unique marketability advantages.
This in-depth discussion spans the entire beef supply chain, offering valuable insights for:
Whether you're raising cattle in Nebraska or involved in livestock marketing nationwide, this episode provides actionable insights into today's premium beef programs, specific plant requirements, and sustainable production practices that are shaping the industry's future.
Fresh from the World Livestock Auctioneer Championship, Jace Thompson joins us on the We Live It podcast to discuss his journey from Montana ranch kid to world-class auctioneer. Born into an auctioneering family and raised in the beef cattle industry, Jace offers insights on carrying forward generational traditions while embracing new perspectives. Hear about his eye-opening travels through South Asia, how international exposure changed his view of global markets, and Casey's analysis of where cattle markets are headed. This conversation captures the intersection of family legacy, global awareness, and market intelligence from one of the industry's most promising young professionals.
In this episode of We Live It, hosts Casey Mabry and Ty deCordova sit down with Colorado rancher Levi Grove for a fun, wide-ranging conversation on all things cattle. Raised on the Kansas plains and now managing commercial livestock across Colorado, Levi shares his journey from buying and raising stock to navigating today’s cattle market. Whether you're new to the livestock game or a seasoned producer, you'll enjoy this candid talk about market trends, getting started in trading cattle, and what it really means to live the ranching lifestyle.
🎧 Tune in for real-world advice, laughs, and authentic stories from someone who truly lives and breathes the cattle industry.
In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with legendary rancher Monty Younglund of New Raymer, Colorado to talk cattle, family, and the evolving beef industry in the High Plains. From his family’s early days homesteading the region to running modern cow-calf operations with innovative genetics, Monty shares a lifetime of wisdom, humor, and heart. They discuss changes in the Colorado beef industry, raising cattle in today’s environment, and how to bring the next generation back to the ranch.
Whether you're in the saddle every day or just love a good ranching story, this episode delivers.
