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We Live It | LiveAg's Livestock Marketing Podcast
LiveAg & Blue Reef Agri-Marketing
35 episodes
5 days ago
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.
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Management
Education,
Business
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All content for We Live It | LiveAg's Livestock Marketing Podcast is the property of LiveAg & Blue Reef Agri-Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.
Show more...
Management
Education,
Business
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Thomas Angus Ranch's Blueprint for Seedstock Success
We Live It | LiveAg's Livestock Marketing Podcast
22 minutes
3 months ago
Thomas Angus Ranch's Blueprint for Seedstock Success

What does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.

Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that are reshaping what commercial producers want in their bulls, and why adapting genetics to environment isn't just smart, it's essential for raising livestock out West.

This isn't your typical ranch tour conversation. Rob dives deep into the strategies that have made Thomas Angus a go-to name for producers who need cattle that can thrive anywhere, from high desert conditions to diverse regional challenges. Whether you're running commercial cattle or just curious about what separates the leaders from the followers in today's Angus industry, this episode delivers insights you won't hear anywhere else.

Learn more about Thomas Angus Ranch: https://www.thomasangusranch.com/
Market your cattle with LiveAg: https://heyor.ca/0V46yJ
Manage your risk with Blue Reef Agri-Marketing: https://bluereef.ag/

We Live It | LiveAg's Livestock Marketing Podcast
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.