Angus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus Marketing

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We Live It | LiveAg's Livestock Marketing Podcast

LiveAg & Blue Reef Agri-Marketing

35 episodes

6 days ago

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.

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Management

Education,

Business

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Angus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus Marketing

We Live It | LiveAg's Livestock Marketing Podcast

22 minutes

2 months ago

Angus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus Marketing

Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.

Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between RAAA and Breedr that's revolutionizing how Red Angus producers connect with buyers through cutting-edge digital tools.

Whether you're a seasoned Red Angus producer or exploring new marketing avenues for your operation, this conversation provides valuable insights into the future of cattle marketing and the tools available to help you succeed.

Learn more: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/