Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.
In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the North Platte program, including American Angus Association and Red Angus Association phenotypic standards, age limitations under 30 months, marbling texture requirements, and muscling specifications that help cattlemen qualify for premium quality grades.
The conversation covers critical marketing insights across different cattle breeds - from Charolais and Red Angus to Black Angus - and their unique marketability advantages.
This in-depth discussion spans the entire beef supply chain, offering valuable insights for:
Whether you're raising cattle in Nebraska or involved in livestock marketing nationwide, this episode provides actionable insights into today's premium beef programs, specific plant requirements, and sustainable production practices that are shaping the industry's future.
