I loved talking to Trevor for this episode. This is a man with a remarkable talent for seeing things differently.
For marketing to be effective, it needs to stand out. As a marketer, you need to have a keen interest in what your audience is up to and where their heads are at as well as the creative talent to get their attention and leverage it in the right way.
Trevor has done this for clients and for his own agency over and over with brilliant success.
Listen up for Trevor's take on marketing strategy, how we use AI and a bit of chewing the fat about the good ole days (I worked for Trevor as managing partner from 1998 - 2005!).
Check out Angel London here - www.angellondon.co.uk/
Connect with Trevor Rudder here -www.linkedin.com/in/trevor-rudder-95072b2
In this episode, Sharon Smurfit shares her story of how she got into golf (she is the former director of golf at the K Club) and started her own business consulting with golf club owners and promoting tournaments and events.
Sharon is now the owner of Talk Golf Ireland (as of Feb '25).
Lots of useful information here and not just for golf fans - any business can benefit from Sharon's insights.
Enjoy - and let me know what you think.
Marc Heaney gives us a peek behind the scenes of Adman Steel Sheds - makers of sheds, garages, workshops, greenhouses and more in Gorey, Co. Wexford.
I met Marc when I took the Lean Tour at Adman, which I highly recommend any business leader to go on. I was really interested in how marketing could be lean - this is a journey that I've been on for the last year or so.
I really enjoyed talking to Marc - he is enthusiastic and switched on. I am sure that you will get some useful tips and inspiration from him too.
Everyone needs a good shed - https://admansteelsheds.com/
Get yourself booked on the lean tour - it could change your life!
There are so many gold nuggets of wisdom here in this interview with Niraj Kapur that your brain could be on the Times Rich List by the end of it!
Niraj Kapur tells the fascinating story of his journey and the lessons he learned along the way and he doesn't hold back.
I recommend you read his book "Everybody Works in Sales" - you can buy it here. It's a great read with loads of inspiration.
You can connect with Niraj on LinkedIn here - but be sure to personalise your invitation message ;-)
I hope you enjoy this episode - massive thanks to Niraj again for giving his valuable time to doing this interview with me. I heartily enjoyed it and got a lot out of it.
Oh, by the way, you can watch a video of the full interview on YouTube here
Jenna Farrell takes us through the origin story of Scopey - a very useful-sounding tool for creating proposals and managing the billing of projects to prevent scope-creep.
Jenna is a very switched on business person with a strong background in UX which she has brought to bear in the development of Scopey.
You can find out more about Scopey here - https://www.scopey.co/ and you can connect with Jenna here - https://www.linkedin.com/in/jenna-farrell-7a58a739/
I hope you find this episode useful.
Here's the chance to hear from a guy who is going places. Fresh from winning the UK and Ireland Toastmasters Public Speaking championships, Pol Nkana Nkana shares the story of how he got into communications and gives some really solid advice.
Communication is a key part of all marketing so I hope this episode will help you in your marketing efforts.
Pol is the founder of communications consultancy Speakers Circle.
You can connect with Pol on LinkedIn here.
Enjoy!
Jo Collins is a sales expert with 30 years' experience - here she shares her story and gives some brilliant tips for achieving success with sales that you can take action on straight away.
Jo does consultancy and training - take a look at her site for more information - https://www.salesperformance.ie/https://www.salesperformance.ie/
Miriam O'Donoghue, owner and marketing strategist at Preferred Marketing shares the story of her marketing life and gives some great tips for businesses to succeed in marketing.
I've been working with Renske Ensing for about 2 and a half years now and I thought it was time to share her with others!
Renske has helped me over this time to take the steps I need to in order to get to my business goals, in particular to implement my marketing strategy.
In marketing, often the hardest thing is not coming up with great ideas but rather it's taking the actions to bring them to life.
Renske give us some really great advice in this episode - if you want to connect with her, she's on LinkedIn here - https://www.linkedin.com/in/renskeensing/
Maryrose Lyons is passionate about AI. Especially about how it can be used to benefit marketers - saving time, increasing effectiveness. In this episode, Maryrose shares the story of how she got into AI and her tips on how we can all make the most of it.
Maryrose is the founder of Brightspark Consulting - they have some fantastic training programmes that you should check out.
Listen in to hear about the new innovation from Maryrose - I have a feeling it's going to be a big success!
Regina Mangan of shares some of the marketing insights and principals behind the success of Liberty Blue Estate Agents - the multi-award winning property business based in Waterford that has built a formidable reputation for service and innovation.
Run with Foxes is a smart, well written book on marketing written by Paul Dervan and using the lessons he learned over a wide and varied career. Now, at the end of his term as Chief Marketing Officer of the National Lottery, Paul shares some of those lessons his thinking on the value of making mistakes, brand vs tactical marketing and we chat about how or if big brand marketing practices can apply to small businesses.
You can buy Run with Foxes here - https://www.easons.com/run-with-foxes-paul-dervan-9780857197726 -
St. Tola is a world class, delicious goat cheese made on a family farm in Ennistymon in the beautiful County Clare by my guest for this episode, Siobhán ní Gháirbhith.
Siobhan has worked hard to develop this artisan cheese brand with great success in food service as well as retail and continues to lead the way in this market.
We had a great chat and Siobhan was very generous withsharing her story – I hope you enjoy it.
You need to try St. Tola goats cheese! You can buy it from the St. Tola online shop - https://st-tola-irish-goat-cheese.myshopify.com/ or get it from a good food retailer - enjoy!
Elina Jutelyte is a force of nature. She not only is a successful freelance event producer, she has also created an amazing network of and resource for freelancers across Europe - freelancebusiness.eu. She creates opportunities for freelancers to connect and learn from each other and for other businesses to reach freelancers.
I have attended several of Elina's events and they have always been of a very high standard - interesting, useful and engaging. I also had the honour of speaking at one of her events on marketing for freelancers.
In this episode, Elina shares the story of how and why she established Freelancebusiness.eu as well as her advice on how freelancers can promote themselves.
I hope you enjoy listening to Elina's frank and generous interview.
Jason Brownlee is the founder of Colourtext, a company that translates consumer insights into creative brand development and market growth.
His past roles include Head of Audience Insight at Emap (now Bauer Media), the establishment of research consultancy ‘Other Lines of Enquiry’ and founder of Dollywagon Media Sciences.
I met Jason when he was the main man behind research projects for the Kiss and Magic radio brands and Kerrang, FHM and Q magazines at EMAP. I had the pleasure of working on these brands too through Angel Marketing – now known as Angel London.
If you are interested in the value of audio advertising and in ways to make your radio or podcast ads more effective, listen up.
Jim Power is one of Ireland's foremost economic analysts. Here he joins me, Paula Ronan, to talk about the dangers to businesses of cutting their marketing spend when times are looking like they are going to get tough. He also warns that this marketing spend needs to be strategic to qualify as an investment in the business that needs to be maintained.
Jim Power knows what he is talking about, as always. He wrote a book on the subject - Marketing Multiplied – The Macroeconomic & Microeconomic Impact of Marketing Communications’ with Chris Johns and Alan Cox in 2017. If you get the opportunity to hear Jim Power speak, take it - you will always learn a lot!
You can find out more about Jim Power at jimpowereconomics.ie or follow him on Linkedin.
Follow me for brand and marketing strategy on LinkedIn and sign up to my Useful Marketing Stories newsletter here.
Mag Kirwan owns and runs Goatsbridge Trout farm with her husband Ger in Thomastown, Co. Kilkenny.
I met Mag many years ago in a Sustainable Learning Networks research programme in Waterford and am so impressed with how she has built up her business through the years.
Her passion for her product and her brand is powerful and infectious. Here Mag shares her story and there are many elements to it that will inspire and inform anyone with an interest in business and marketing.
I love Goatsbridge Farm trout, smoked and unsmoked, paté and more and cannot recommend it highly enough - here is the link to the Goatsbridge site if you want to give yourself a treat https://goatsbridgetrout.ie/.
Ken McHugh is a many of many talents. He is a musician and a producer as well as having a real gift for training others in the art of creating and producing content for podcasts, social media videos and more. In this episode Ken delivers lots of tips to help you get going with podcasting and more to market your brand or business.
AJ Saunders has been turbo-charging his clients' businesses with really smart content and digital marketing strategies for some time now. He is a man with a mine of information and is well worth listening to.
His strategies help to promote client websites, social media channels and ecommerce stores. He is extremely generous with his advice and is full of stories that demonstrate how to achieve great successes in online marketing. AJ also introduces us to his P.O.C. - Pain Outcome Cash system - listen in to find out how that can help you.
Ken Madden of The Lismore Food Company joins me to share the store of this fabulous brand, born in the beautiful village of Lismore in West Waterford and currently setting the world on fire in a lovely, gentle and joyous way!
Ken talks about the origin of the business and the brand and marketing strategies used to establish and grow The Lismore Food Company Brand.
If you work up an appetite while listening, you can order some of Ken's goodies on https://thelismorefoodcompany.com/.
