Jim Power is one of Ireland's foremost economic analysts. Here he joins me, Paula Ronan, to talk about the dangers to businesses of cutting their marketing spend when times are looking like they are going to get tough. He also warns that this marketing spend needs to be strategic to qualify as an investment in the business that needs to be maintained. 

Jim Power knows what he is talking about, as always. He wrote a book on the subject - Marketing Multiplied – The Macroeconomic & Microeconomic Impact of Marketing Communications’ with Chris Johns and Alan Cox in 2017. If you get the opportunity to hear Jim Power speak, take it - you will always learn a lot!

You can find out more about Jim Power at jimpowereconomics.ie or follow him on Linkedin.

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