Run with Foxes is a smart, well written book on marketing written by Paul Dervan and using the lessons he learned over a wide and varied career. Now, at the end of his term as Chief Marketing Officer of the National Lottery, Paul shares some of those lessons his thinking on the value of making mistakes, brand vs tactical marketing and we chat about how or if big brand marketing practices can apply to small businesses.
You can buy Run with Foxes here - https://www.easons.com/run-with-foxes-paul-dervan-9780857197726 -
