The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Frank Dunne joins the podcast to discuss key points from SportBusiness’ latest in-depth industry report, Platform Wars: The Third Era of Private Equity Investment in Sport, which tackles the question: Is sport delivering the returns that investors expect?
Matthew Williams lends his insight into the NFL’s latest forays in the fashion industry, through sponsorship and licensing deals with popular brands Lululemon and Abercrombie & Fitch. And Maria Kholodova offers sharp analysis of the NBA’s landmark media rights deals which have had a knock-on effect on international rights sales.
Plus, a look ahead to Fubo’s upcoming financial results as Disney completes its acquisition, and a nod to record World Series ratings in Canada, where the Blue Jays are looking to win their first crown since 1993.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Frank Dunne, Matthew Williams, Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1. Platform Wars: The Third Era of Private Equity Investment in Sport
Special offer: We are offering the precursor to this report, Selling the Future? Private Equity’s Role in Sport (2023), at no additional cost for purchases completed before 31st December 2025!
2. Lululemon furthers sports ambitions with NFL
3. Abercrombie deal boosts NFL’s ‘fashion vertical’
4. Sky Italia bolsters NBA offering for new season
5. DAZN Spain adds to basketball rights with NBA
6. Fubo, Disney close Hulu+ Live TV merger
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi.
Ben Cronin provides a detailed breakdown of the deals and explains why the Euroleague decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top pyramid’ structure. He also explains why the Abu Dhabi brands eclipsed the league’s long-term title partner, Turkish Airlines.
The pair discuss how the new deals fit into Euroleague’s overall sponsorship portfolio and why brands from the booming tourism and travel sector are attracted to the league.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributors: Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross, Jonathan Rest and Joseph Perry join for a special Sportel round-up edition where we bring you the latest nuggets of news and intel we uncovered from the 2025 convention in Monaco. Topics from the shop floor include:
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Jonathan Rest, Joseph Perry
Editor: Lumi Lehmuskallio
Sources:
2. UC3 needs new and old media worlds to combine to surpass growth targets
3. EXCLUSIVE: Iris lands Giro international rights
4. DAZN appoints Foxtel’s McCloy to replace Watson
5. UCL/Six Nations L-Frame story
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Faaez Samadi kick off with a look at some of the key deals featured in SportBusiness’ two-part extended data snapshot of this season’s Premier League team sponsorship portfolios.
We also provide an overview of our Global Media Report 2025 - hot off the press, while Martin Ross and Jonathan Rest discuss the 2030 Commonwealth Games heading to Ahmedabad, India’s chance to redeem its hosting reputation 20 years on from Delhi 2010.
We also look ahead to Sportel Monaco and hear about some heavyweight issues for sumo wrestling at the Royal Albert Hall.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Ben Cronin, Faaez Samadi, Imran Yusuf, Martin Ross, Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. The Premier League team sponsorship market: Arsenal to Fulham
2. The Premier League team sponsorship market: Leeds to Wolves
3. The Global Media Report 2025
4. Commonwealth Games set for India return in 2030
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Rest and Frank Dunne bring their usual incisive analysis – this time on the subject of DAZN’s 2024 accounts. We crunch the numbers and gaze into the future for the would-be ‘Spotify of sport’.
Martin then turns his eye to finances and commercial momentum swings in golf, in light of the news that the PGA Tour’s shortfall funding to the European Tour exceeded £21m last year and LIV Golf’s international arm lost $462m in 2024.
We also hear from Jonathan Rest, who’s spent the week speaking to industry heavyweights in New York and we take a light-hearted look at a Champions League wedding, an AI fail and where Bad Bunny is at next...
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Frank Dunne, Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. EXCLUSIVE: DAZN posts $878m loss for 2024
2. DAZN faces dilemma after success of hybrid CWC commercial model
3. If Murdoch is smart to exit Foxtel, why is DAZN buying in?
4. PGA Tour’s European Tour shortfall sum hits £21.5m
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams.
Matthew Glendinning joins in to discuss betting company Betano’s push into sponsorship in football – and whether its 11th hour regional sponsorships for the Fifa Club World Cup was such a “lose-lose” deal after all, in light of record audiences across Latin America.
Looking ahead, we discuss what not to say live on air when you’re cross-promoting the upcoming season of your network’s multi-billion dollar rights deal, how sticker shock is taking hold as ticket prices for next year’s Fifa World Cup are revealed and the octogenarian seeking another term at the helm of an Olympic sport’s federation.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Ben Cronin, Jonathan Rest, Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
1. Visit Rwanda enters US with Clippers, Rams
2. DRC follows Rwanda visibility path with AC Milan and Monaco
3. Betano achieved regional uplift from Club World Cup
4. Sporting remains central to Betano’s Portugal plans
5. Betano replaces Pixbet at Flamengo
6. Why early NFL rights talks could ramp up team sales
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne, Imran Yusuf and Maria Kholodova look at the recent Disney+ deal for the rights to the Uefa Women’s Champions League and ask what it means for the relative strategies of the media company and the governing body, and look at whether the fresh round of UWCL deals confirm the upward trajectory of media rights values for women’s football.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributors: Imran Yusuf, Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1 UWCL takes big stride forward with bumper European deals | SportBusiness Media
2 UWCL to enjoy BBC exposure in core market | SportBusiness Media
3 Disney+, EBU land UWCL rights deals in Europe | SportBusiness Media
4 NWSL achieves huge uplift, though cash rights fee short of ’40x’ increase | SportBusiness Media
5 Women’s Euro value up in first standalone EBU deal | SportBusiness Media
6 US Women’s World Cup rights head to Netflix | SportBusiness
7 ITV, BBC to follow Lionesses at 2027 WWC | SportBusiness Media
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, sponsorship experts Matthew Glendinning and Ben Cronin join the pod to talk about beer – and specifically how Guinness’ central sponsorship of the Premier League has changed market dynamics.
Martin Ross and Jonathan Rest then discuss the biggest-ever change in skiing media rights sales, as FIS achieves centralisation at last and Infront secures global rights to the World Championships.
Looking ahead, we tease the launch of the SportBusiness On The Money finance in sport newsletter – and take a look at guided meditation offered by ESPN Brasil to quell fan anxiety in the leadup to the Libertadores quarter-finals. Also, just how much live preview content did Sky UK actually show in the build-up to the Ryder Cup?
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors Matthew Glendinning, Ben Cronin, Martin Ross, Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. Guinness shakes up beer portfolios at Arsenal, Spurs
2. Guinness to replace Budweiser in Premier League portfolio
3. The Global Sponsorshp Report 2025
4. Infront to sell full FIS rights package as OSV relents
5. Top ski nations finally sign up to FIS centralisation
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest join the podcast to bring frontline industry insight and heavyweight interviews from the IMG x RedBird Summit 2025 at Soho Farmhouse in the Cotswolds to unpack the following:
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross and Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. UFC PPV era over in Paramount $7.7bn play
2. Global NFL bow sets live stream record for YouTube
3. YouTube channels, BBC part of Bundesliga UK mix
4. Amazon deal boosts early rounds Masters coverage
5.Prime Video's tailored, tier-one rights strategy
6. IMG heavily in the mix as CAF nears eight-year deal
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly?
Matthew Glendinning joins to discuss the latest WSL sponsorship trends and how the back-of-shirt inventory is performing as Spurs Women welcome cosmetics brand Elf.
Also, Maria Kholodova, fresh from a series of industry meetings in the US, brings us up to speed with the latest news there – and updates on the NCAA college football scene.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Matthew Glendinning, Martin Ross and Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1. Marketing benefits accrue to Spurs in Elf Cosmetics deal
2. The Global Sponsorship Report 2025
3. The CW joins CBS in long-term Pac-12 commitment
4. In Focus: US college sports
5. Amazon’s ICC streaming relights anti-siphoning row
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Jonathan Rest joins the podcast to discuss a Mexican standoff between Fox Corporation and Fox Sports Mexico over a trademark infringement lawsuit, with restraining orders, dawn raids and unpaid rights fees – and just where do Mexicans fans watch the Premier League?
Faaez Samadi and Martin Ross dive into Chinese consumer appliance and electronics brands spending big on sports sponsorship, with news of the latest deals in European football. Plus, Bundesliga engagement on YouTube in the UK, Tokyo’s World Athletics Championships and football snippets from Austria, Scotland, Canada and beyond.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors Jonathan Rest, Faaez Samadi and Martin Ross
Editor: Lumi Lehmuskallio
Sources:
1. Fox swoops for MLB rights in Mexico
2. Fox Sports México sued over trademark breach
3. Haier returns to Euro elite with Liverpool, PSG deals
4. Midea adds Barcelona sleeve to football portfolio
5. Argentinian FA adds TCL to sponsor roster
6. Austrian Bundesliga snubs D2C, renews with Sky
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Matthew Williams and Jonathan Rest join the podcast to discuss the Indian government’s ban of all money-based online games – including pay-to-play fantasy games like Dream 11 – and how that will impact not just the BCCI and the IPL but other leagues and sports in India and abroad, with one observer saying it will leave a “massive void”.
Jon then looks at how ‘hockey met football’ at the San Siro in Milan last weekend, as the NHL launched its new internationalisation strategy with Italy’s Lega Serie A – and what it hopes to achieve.
We also discuss YouTube’s big week coming up – with its exclusive global coverage of the NFL’s 2025 International Games season opener in São Paulo, while Brazilian broadcaster Globo launches its own YouTube channel with NFL games, national team qualifiers and more.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Matthew Williams and Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. Dream11’s BCCI deal ends, more agreements in doubt
2. FanCode parent in $50m play for Times Internet pair
4. Serie A pact kicks off NHL global growth plan
5. NHL recruits de Boer to Zurich-based rights role
6. YouTube gets global free-to-view rights to NFL game
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne and Ben Cronin a deep dive into the new sponsorship deal between beer brand Budweiser and the Premier League’s Everton FC, looking at how the club is leveraging the building of its new stadium through a ‘founding partner’ sponsorship category.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributor: Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Imran Yusuf joins to discuss the Bundesliga’s strategies for differentiating itself as a brand, through marketing and technology. We also analyse a hybrid media rights sales approach often involving multiple partners, most notably in the UK where two popular YouTube channels were this week awarded packages.
Matthew Glendinning and Martin Ross then delve into the IOC’s decision to allow 2028 Olympics organisers in Los Angeles to sell venue naming rights – and what that means for TOP sponsors, LA28’s budget and organisers of future Games.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.
Listen now on Apple Podcasts and Spotify
Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Imran Yusuf, Matthew Glendinning and Martin Ross
Editor: Lumi Lehmuskallio
Sources:
1. YouTube channels, BBC part of Bundesliga UK mix
2. Bundesliga extends multi-platform strategy in Brazil
3. Venue naming will not compromise IOC clean sites policy, say experts
4. Landmark LA28 ‘pilot’ to bring branded IOC venues
5. The Stadium Naming Rights Report
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Frank Dunne joins the pod to shed light on the evolution of the Premier League’s media rights sales and boldly predicts continued increases in international revenues going forward.
Matthew Glendinning and Jonathan Rest discuss the America’s Cup and the new landmark F1-style strategy poised to shake up the commercial and competitive structure of future events.
We also pay tribute to Josh Burack, the highly-respected and well-loved industry executive who sadly passed away on August 8. Martin and Josh’s business partner and friend, Nick Haigh, join the call to reflect on Josh’s career and recount some wonderful stories.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Frank Dunne, Matthew Glendinning, Jonathan Rest, Martin Ross and special guest Nick Haigh
Editors: Lumi Lehmuskallio, Gwen Gourvellec
Sources:
1. In Focus: English Premier League
2. Masters rules out Premier League games abroad
3. Tributes paid to ‘revered and vibrant’ Josh Burack
4. America’s Cup models F1 in commercial shake-up
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders.
In tennis, Maria Kholodova provides insight on the WTA’s transition from its DAZN JV to the WTA Ventures era, while Martin Ross reflects on consolidation in the betting, data and technology space to create a Genius-Sportradar ‘duopoly.’
Also, late TV deals for Europe’s big five leagues, a sack of potatoes in Danish football and will Major League Fishing catch on?
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Faaez Samadi, Jonathan Rest, Maria Kholodova and Martin Ross
Editor: Lumi Lehmuskallio
Sources:
1. CA ticks off top priority with Westpac deal
2. CA mulls privatization for new Big Bash League era
3. In Focus: Women’s Tennis Association
4. Genius CEO: Tech spend ‘transforming’ rights deal
5. Sportradar’s Q2 sports rights costs hit €106m
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest take a deep dive into...World Aquatics after it posted its best-ever financial results. We break down the numbers and discuss agency involvement, the importance of star swimmers and if there is new, disruptive inventory to invest in post ISL.
In our main section, we bring in Maria Kholodova and special guest Flo Lloyd-Hughes, founder of women’s football media platform The Cutback, to discuss the Uefa Women’s Euro. How Switzerland performed as host, what TV audiences in major markets could mean for future sales and if national team interest is translating into much-needed buy-in for the club game.
Plus, LIV Golf numbers, changes afoot for The Hundred and sports documentary fatigue on Netflix.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Jonathan Rest, Martin Ross, Maria Kholodova and Flo Lloyd-Hughes
Editor: Lumi Lehmuskallio
Sources:
1. Atypical 2024 nets World Aquatics $108m revenue
2. BBC nets best 2025 ratings with Lionesses’ win
3. Penalty drama drives Euros audience records
4. Women’s Euro value up in first standalone EBU deal
5. Full Swing on Netflix suffers audience drop
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne and Matthew Glendinning take a deep dive into the new five-year sponsorship deal between financial services company Novuna and Athletic Ventures, looking at Novuna’s reasons for targeting athletics and asking what the deal means for the financial health of the sport in the UK.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributor: Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
1. EXCLUSIVE: SPL rights set to switch hands | SportBusiness Media
2. SRMG’s Thmanyah nets SPL exclusivity to 2031 | SportBusiness Media
3. 50-per-cent uplift for Saudi Pro League in surprise rights award | SportBusiness Media
6. DAZN MENA focal point of $1bn SURJ investment | SportBusiness Media
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, we take a break from our usual format to bring you our first-ever SportBusiness Podcast Q&A, where we address a range of questions sent in by you, our listeners.
Show host Catherine Davies is joined by Jonathan Rest, Imran Yusuf, Ben Cronin and Duncan Griffiths Nashaniki to discuss a series of questions from around the industry – and around the globe:
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.
Listen now on Apple Podcasts and Spotify
Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Jonathan Rest, Imran Yusuf, Ben Cronin, Duncan Griffiths Nakanishi
Editor: Lumi Lehmuskallio
Sources:
1. Free-to-air TV in Argentina, Brazil reaps CWC rewards
2. Panini, Jeep round out Club World Cup portfolio
3. Fifa seals PIF as Club World Cup sponsor
4. American Airlines sponsors Fifa World Cup in North America
5. Qatar Airways adds Club World Cup to Fifa package
6. RTL agrees nine-figure Sky Deutschland takeover
7. Canadian sports broadcasting ‘in crisis’ due to ‘gatekeeping’, allege experts
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest take a deep dive into CazéTV, the Brazilian sports streamer, which burst onto the scene with record-breaking coverage of the 2022 FIFA World Cup and will now show all 104 matches in next year’s tournament.
Then Matthew Williams joins in to shed light on the plight of English Championship and Premier League clubs as they scramble to fill the gap from the ban on front-of-shirt gambling sponsorships.
Finally, Martin and Jon weigh in on the sports streaming sector’s ‘worst-kept’ secret, as Delatre reveals that it is set to acquire Endeavour Streaming.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.
Listen now on Apple Podcasts and Spotify
Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Jonathan Rest, Martin Ross, Matthew Williams
Editor: Lumi Lehmuskallio
Sources:
1. CazéTV lands rights to all 2026 World Cup matches
2. Ascending CazéTV won’t rival established broadcasters for rights buyouts
3. Sheffield United changes gambling stance under new owners
4. League opposes Czech gambling advertising ban
5. EPL clubs agree gambling sponsor shirt-front ban, keep sleeve and LED options open
6. Deltatre swoops for Endeavour Streaming
7. TKO finalizes IMG takeover, Endeavour net loss widens
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