The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest take a deep dive into...World Aquatics after it posted its best-ever financial results. We break down the numbers and discuss agency involvement, the importance of star swimmers and if there is new, disruptive inventory to invest in post ISL.
In our main section, we bring in Maria Kholodova and special guest Flo Lloyd-Hughes, founder of women’s football media platform The Cutback, to discuss the Uefa Women’s Euro. How Switzerland performed as host, what TV audiences in major markets could mean for future sales and if national team interest is translating into much-needed buy-in for the club game.
Plus, LIV Golf numbers, changes afoot for The Hundred and sports documentary fatigue on Netflix.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Jonathan Rest, Martin Ross, Maria Kholodova and Flo Lloyd-Hughes
Editor: Lumi Lehmuskallio
Sources:
1. Atypical 2024 nets World Aquatics $108m revenue
2. BBC nets best 2025 ratings with Lionesses’ win
3. Penalty drama drives Euros audience records
4. Women’s Euro value up in first standalone EBU deal
5. Full Swing on Netflix suffers audience drop
Hosted on Acast. See acast.com/privacy for more information.
